Quantified Commerce Talks About the Most Technically Innovative Ecommerce Brands Of 2019 (so Far)
Quantified Commerce was founded in 2014 and is now one of India’s biggest direct response ecommerce firms. Over the last twelve months, it has extended its’ market reach to Australia, Europe, South America and North America. The firm is led by Agam Berry, a serial tech entrepreneur from India, who has a long track record in the digital advertising industry. Below, he lists four brands that have excelled in technical innovation this year, involving data orchestration technical SEO, automation and more.
1) BrickHouse Security — Implementing WebDAV to Create Unique Product Page FAQs
The products sold by BrickHouse Security require indepth descriptions for customers, and for SEO purposes. The company managed to produce full HTML FAQs for each product, that could handle numerous complicated layouts. This resulted in better customer education and increased conversions, because the company’s products are more detailed than the typical Internet purchase. This content solution ended up being a godsend to the support and advertising teams alike.
2) ALECIA — Raising the bar for Reality Television and How-to Instructional Videos
ALECIA invented the concept of a shoppable streaming platform. Following several months of intense research, it stopped being an Invite Only service and switched to be a shoppable, video on demand network that is free to use. It took them sixteen months to develop this solution, for which 200k beta testers were enlisted to use the platform and give feedback about the shopping and programming features. WWD has called ALECIA ‘The Netflix of Online Shopping’, due to the way it creates shopping opportunities for viewers of on demand videos.
3) HVAC Parts Shop – Visual Onsite Model Number Searches
The HVAC Parts Shop needed a way of getting information to its’ customers easily. Its’ old website host couldn’t provide a solution, and the company was being overwhelmed by messages from confused customers. Some customers were having to wait so long for a response, that they were losing patience and turning to competitors. The company decided to produce a product locator tool, which allowed customers to type in their HVAC system model number, to see a full list of components that were available. This significantly reduced the quantity of customer messages, because people could locate the components, they needed much faster, and with less hassle. This ingenious new facility had a major positive impact on the company’s effectiveness and efficiency in fulfilling orders.
4) John Paul Mitchell Systems — Driving Customer Conversions by Implementing a Partner Program
John Paul Mitchell Systems developed a customized commission model to pay commissions to every salon in its’ network that sends it orders. It did this using a system that tracked each salon’s unique URL code through its’ website. This allowed the company to bypass its’ competitors, with referrals and direct traffic from hair stylists across the world. With the help of this commission structure, the company sold over $2 million of products on its’ website in twenty-four months, through direct relationships with salons.