Category: Small Business

How Lawyers and Attorneys Can Learn To Build Backlinks from Scratch

There is no denying the value of backlinking, especially when it comes to building a strong SEO plan. The credibility your law firm gets from quality backlinking boosts up your SEO ranking, which in turn drives a lot of traffic to your site. If you are diligent enough, you can attain a high conversion rate […]

OTT & Connected TV Advertising

As technology continues to develop, it is important to know the impact that it is having on television. Not only in the way we physically view our content, but in the way that we access it. And the way that advertisers reach us has changed with the times as well. The term “over-the-top” has become […]

Interlight: Buying Specialty Light Bulbs Online

When it comes to specialty light bulbs, Interlight is a proven industry leader, and has been dedicated to providing customers with thousands of high-quality specialty bulbs and batteries for decades. In fact, the founders of Interlight say their company has been in operation since the invention of TV tubes. Since then, Interlight has provided an […]


Darien Dash is Here to Serve with the Jack Brewer Foundation

Darien Dash is one of those business collaborators that potential investors clamor to meet with, and future clients hope to hear back from as soon as possible. Dash is a “mover and a shaker” in the most classic sense of the phrase: He’s well-connected, well-respected, and consistently delivers results. Add to that his personal reputation […]

How to Increase Employee Productivity

Your business is only as good as the people you have working for you. Have you ever heard that statement before? It couldn’t be more accurate, and it’s something that more business owners should focus on. There are little things you can do that will keep your employees happy, which then contributes to them being […]

How to Get The Most Out of Your Blog in 2020

If you have a blog and want to improve its production this upcoming year then pay attention. We are going to go over a few tips that will help you leverage your blog for more revenue. Isn’t that the main reason you have a blog? If it’s a standalone blog then your goal is to […]

These Are The Top Marketing Trends to Watch in 2020

Marketing is constantly changing and it requires that you stay up to date and current on what the current trends are. Consumers react differently to certain formats of ads and marketing, and the best practices in terms of effectiveness are always changing. What worked last year doesn’t always work now. And what didn’t work before […]

What Social Networks Are Right for Your Business?

The modern trilogy of Facebook, Instagram, and Twitter has been dominating the social media landscape for businesses, but there is no way to know how long these three networks will lead this sector. Social networks come and go; MySpace and Google Plus are good reminders about the dynamics of social media, and this is something […]

NJ Ayuk Gives US Roadmap to Benefit from African Energy

Africa can benefit the global economy with the help of the U.S. NJ Ayuk, the Executive Chairman of the African Energy Chamber, gives a clear roadmap in his new book, “Billions At Play.” Africa is more than a continent with breathtaking landscapes and tumultuous history. It is a land of opportunity with more than enough […]

How a National Sales Association is Changing the Way Sales and Marketing Teams Handle the Selling Process

[The following is a transcript of an interview with VP, Sales and Marketing, Rick Middlemass, and Director, Global Sales Development, Meshel Baker, of the National Association of Sales Professionals. Interview conducted on September 19th, 2019] Sales is a key component of any business, and having a well built and well trained sales team is crucial […]