If you own a business of any sort, one of the most important things you should be focused on is making your customers or clients happy. Happy customers/clients will return to your business time and time again and will also spread the word to their friends and family members, and possibly even the general public. This will generate more customers/clients for you, which will only help you increase the general success of your business overall. Of course, pleasing people and keeping them pleased is easier said than done. Here are 3 great tips for making (and keeping) your customers happy.
Keep Your Promises
It is a good business protocol to always keep promises you make to your customers/clients. If you promise free shipping, for example, don’t charge them for shipping! If you advertise your frozen yogurt as the perfect treat to cool off on a hot day, make sure you are using the best yogurt chillers on the market so that it is always nice and frozen. Another important lesson is never to make promises you can’t keep. People would rather that you are honest with them.
Listen To Them
If you have a way for customers to leave reviews or tips for improvement, you should always strive to take constructive criticism to heart and take the advice of your loyal customers. You can also try making Instagram, Facebook, Twitter, or other social media posts asking your customers/clients about new products or services they would like to see you offer. Take polls and listen to the results! Customers love being heard by brands and these strategies will give you lifelong fans.
Be Responsive
Another excellent customer service practice is to always be responsive to customers and clients. Whether they contact you to ask a question before placing an order or to make a complaint after receiving a defective item, you should always make an effort to get back to them in a kind and professional manner as quickly as possible.
Most people understand that many businesses are closed over the weekend so if that is the case it’s alright not to respond then, but during the work week you should try to get your response times down as low as you can. It will make a huge difference in getting customers/clients to trust you, which is ultimately what any business owner wants.
Making and keeping happy customers is not always easy, but with these tips you should be able to ensure that your customers/clients enjoy doing business with you and will continue to do so for many years to come, referring others to you along the way!
Infographic created by Clover Network, a merchant services company