If you really want your small business to succeed, you need to have a capable small business website design. The internet is a priceless tool for small business owners, and building your website is just the tip of the digital iceberg.
To properly harness the power and exposure the internet provides, you need a strong site design. Take a moment now to start the journey of learning what it takes to succeed in a digitally-driven world, and read through these simple small business website design tips.
Focus on navigation simplicity
If people don’t understand how to move about your pages, they’ll simply move on to the next search result on the list. Instead of losing engagement, boost it with a simple navigation setup. Stationary navigation gives users the ability to always know where they are and how to get to where they want to go next.
Encourage users to communicate
Design your website in such a way that users want to communicate with your business. A contact page is standard, and the information you include on this page matters a lot.
However, it’s just as important to focus on boosting communication opportunities throughout the design of your website. Learning to implant a compelling call to action will serve as one conduit for communication with consumers.
You may also add a simple contact form or a phone number on pivotal pages. Take a look at this industrial engineering website example. There are numerous methods for contact on this one page, alongside a wealth of information regarding the industry.
Invest in boosting loading speeds
Just as the physical world runs on how fast you can get things done, the digital world is largely compelled by speed. A slow business website won’t be as useful for your operation as a site that loads without delay.
Take a critical look at how your website loads before and after launch, and never stop working to keep it fast. Testing and retesting is the only way to assure users access to the information they need at all times.
Add social media to your design
Social media is an invaluable tool for small business operations of all kinds. You should make sure your business is visible on social media, but don’t forget to link your business website to the busy digital platforms as well. Make your pages shareable by adding social media sharing icons in strategic locations throughout your design.
Make it mobile friendly
Keep in mind that mobile users are the most prominent population online. You want your website design to cater to the bulk of users that come through, making mobile optimization a critical component of the success of your business website.