Offer Pickup/ Delivery
Along with possible restrictions in place, some customers may feel uncomfortable dining in your restaurant, even if you have taken precautions to sanitize and make your restaurant a COVID-friendly environment.
If your business is suffering due to a lack of in-store customers, it would be a good idea to place more emphasis on your pickup and delivery services. You could offer delivery deals or weekend specials to encourage more people to support your business.
Offer meal deals
Lots of people order take out food- it isn’t just couples staying in to watch Netflix. Parents who are short on time and work groups or friends that get together often order delivery food to save time and effort.
Encourage takeout meals by creating meal deals that cater to different types of customers. You could have a family meal deal, for instance, perfect for two adults and two kids, or a meal designed for a group of friends with lots of shareable food.
Contactless Pay Methods
During the coronavirus pandemic, people have come to expect certain procedures from shops and restaurants, such as online restaurant ordering and an emphasis on contactless payments.
Contactless payments are safe, secure, and sanitary, allowing you to pay for goods and service without exchanging any cash. If you have contactless payments set up, it sends a message to your customers that you are serious about the coronavirus restrictions.
Over-communicating hours and cleaning policies mean emphasising your response to coronavirus every opportunity you get.
Whether it’s in your online ads, in the window of your restaurant, or through word of mouth, the message you want to send is that you take the coronavirus pandemic seriously and you want staff and customers to be safe while they enjoy your services.
Promote Gift Cards
With the holiday season approaching, now is an excellent time to promote your gift cards for a pandemic-safe Christmas. People love gift cards because they are easy and thoughtful. They buy an experience at a popular restaurant that can be shared between friends and family.
Utilize Social Media
Social media advertisements are quite sophisticated, but do not take much work to utilize. For a small fee you can increase your online visibility considerably.
Use your social media platforms to share coronavirus policies, updated hours, specials, deals, and even coupons. Interacting with customers on social media is a great way to increase your brand loyalty.
Social media contests and sweepstakes are an excellent and easy way to generate interest in your restaurant or brand. Consider giving away vouchers for answering some local trivia, hosting a raffle for people that follow and like your page, or other forms of giveaways.
Thank Your Customers
It’s a nice gesture to send a message from the restaurant thanking customers for their business. This leaves a good impression on customers and encourages them to come again.
You can further this effect by offering a discount coupon for the next time. If they enjoyed their experience, this coupon gives them an incentive to return to your restaurant in the future.