Hats are one of the most popular types of fashion accessories. On top of shielding people’s faces from the sun, hats are a go-to choice for adding a touch of personality to an outfit. Taking a look at these reasons to sell branded hats to customers helps you see why you’ll want to include them in your business plan.
1- Enjoy a High-Profit Margin
Branded hats are products that are known for having bulk buying offers that keep the cost per item low for companies. Since you can create hats that fit your target audience’s preferences, you can also ensure that they will be in high demand. Setting the price for a hat to one that your customers will pay typically results in higher profit margins compared to other items you include in the stock.
2- Introduce New Promotions
Many companies offer hats as promotional items to entice new and return business. For instance, you might offer free or heavily discounted hats with certain purchase amounts. Once customers are hooked on the hats, they’ll keep coming back to buy new styles.
3- Satisfy Customer Demand
Many customers prefer to have headwear that makes a statement. If you own a sporting goods company, then you may find that adding hats to the shelves gives customers a quick way to buy sun protection when they pick up other items. Brands that already have an established customer base may also have frequent requests for hats with logos that represent their favorite place to shop.
4- Increase Brand Recognition
When customers buy your company’s branded hats, they become walking ads that increase word-of-mouth marketing efforts. Seeing a new hat on a friend may inspire a conversation about your customer’s recent shopping experience. Additionally, people may hear about your company for the first time when they read the logo on someone else’s branded hat.
5- Create Enticing Displays
Working with a hat supplier gives you the chance to change the look of the ones your store offers with each new season. Or, you might want to create a variety of different hats to suit different members of your customer base. Either way, the colorful designs and logos create beautiful displays that work well to bring in window shoppers or attract people to a specific part of the store.
6- Encourage Add-On Sales
Add-on sales are the purchases customers make to round out a look or satisfy their craving for a new wardrobe piece. If your store sells clothing, then offering branded hats gives them a way to complete their outfit. You can even train your sales team to point them out when they are providing customers with assistance with clothing selections.
One of the best things about branded hats is that you have the ability to create new custom designs any time you want to boost sales. Working with a supplier that offers you multiple options for making branded headwear allows you to change things up from one season to the next. Keeping your customers interested in your company’s hat displays entices them to keep visiting your business to see what they can purchase next.