3D glasses offer exciting ways to get more engagement out of your direct mail campaigns. By adding an interactive element to the marketing experience, 3D glasses can help brands build stronger relationships with their audience and create more memorable interactions that can lead to more conversions.
If you’ve never thought of this strategy before, here are three fun ways you can use 3D glasses to make your direct mail campaigns more successful and memorable.
1- Add 3D Content
You can use 3D glasses to make your actual direct mail copy more engaging. When readers put on their three-dimensional specs, they can suddenly see images pop up in front of them and come to life. This instantly makes their experience more exciting and enjoyable. When you tie the interactive element into something you’re advertising, you can up your odds of having someone reach out for more information.
2- Make Augmented Reality Ads
Augmented reality (AR) uses devices like 3D glasses to change the way people perceive the world around them. AR ads on direct mail copy can add exciting depth and layers to your visuals. This can help highlight key product features in a remarkable way.
If you go this route, be sure to carefully plan and test your ads before mailing anything out. You want to ensure that your glasses work perfectly and the imagery really pops. Otherwise, this could lead to a lackluster experience that your audience remembers negatively.
3- Create a 3D Product Demo
Use branded 3D glasses in a direct mail flyer or catalog to take the product preview to the next level. Rather than just focusing on the words, you can give people a more personalized experience through three-dimensional visuals. Make things stand out, and capture your audience’s attention with well-positioned 3D elements.
Tips for Success
Using 3D glasses can be a fun way to spark interest in a direct mail campaign, especially when you personalize them with your brand assets. Keep these strategies in mind to make sure your campaign has the biggest impact:
A- Define Your Audience
Direct mail is exciting because it gives you the ability to hyper-personalize your content to different members of your audience. Do some research and clarify which members of your audience are most likely to find the idea of 3D glasses content exciting. Baby boomers could either find it retro or frivolous, depending on the industry and group.
Make sure that your content really aligns with your audience’s wants and needs already, so the 3D glasses are more of a fun add-on than something that feels too out of the left field.
B- Test Your Visuals
Nothing would be worse than creating a 3D mail campaign, only to find out the glasses don’t work or your images don’t pop out. Make sure you order proofs of your copy and glasses and test multiple variations to ensure they deliver the greatest experience to your audience.
C- Mark Special Events
Consider using 3D glasses in marketing as a way to commemorate a special event, like a seasonal inventory announcement or new product launch. Adding the 3D glasses to the experience can make them feel more relevant and exciting.