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TV,Radio and Newspaper Advertising Analysed If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. The Use of Podcasts in a Marketing Campaign Podcasts are short radio-style audio programs that users of online audio, mobile audio and iPods (or other portable digital audio players) can download and listen to whenever and wherever they like. The Pod cast medium is still in its infancy as a marketing medium. Podcasts are short radio-style audio programs that users of online audio, mobile audio and iPods (or other portable digital audio players) can download and listen to whenever and wherever they like. The Pod cast medium is still in its infancy as a marketing medium.