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Entrepreneurs Do It Yourself Marketing - Good Idea? As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with? As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with? Everyone Has a Plan Until They Get Punched in the Face Two activities I really enjoy are marketing and martial arts. They are from two, totally different worlds, but they do share some commonalities. One of their commonalities is planning. Two activities I really enjoy are marketing and martial arts. They are from two, totally different worlds, but they do share some commonalities. One of their commonalities is planning. Does Your Business Make More Than Just a Little Peep? Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome, little treat has been around for 56 years now! 1.2 Billion of them are sold worldwide every year! And there sales are INCREASING! So, what marketing lessons can we learn from these little treats (and its company)? Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome, little treat has been around for 56 years now! 1.2 Billion of them are sold worldwide every year! And there sales are INCREASING! So, what marketing lessons can we learn from these little treats (and its company)? Don't Be a Marketing Fool Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius! Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius! OUT with the Old and IN with the New When it comes to making more money in your business, it's more of a mind game than it is a financial or marketing game. While these play a role, of course, they are secondary compared to your beliefs about making money. When it comes to making more money in your business, it's more of a mind game than it is a financial or marketing game. While these play a role, of course, they are secondary compared to your beliefs about making money.