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Design Of Experiments In Marketing Six Sigma initiatives ought to be used for marketing. There would not be a better way to explain the association between the needs and wants of a customer and the service/products a company provides than marketing. Nevertheless, there is inadequate data on the crucial Xs that affect the decision making process of purchasing. Six Sigma initiatives ought to be used for marketing. There would not be a better way to explain the association between the needs and wants of a customer and the service/products a company provides than marketing. Nevertheless, there is inadequate data on the crucial Xs that affect the decision making process of purchasing. Similarities Between Six Sigma And Marketing At first glance, "Six Sigma" and "marketing" may appear to be worlds apart; but when we look closely( i.e. analyze the goals and objectives of both the functionalities), we realize that there is plenty in common, even though one is a quality improvement technique and the other is an organizational function. At first glance, "Six Sigma" and "marketing" may appear to be worlds apart; but when we look closely( i.e. analyze the goals and objectives of both the functionalities), we realize that there is plenty in common, even though one is a quality improvement technique and the other is an organizational function.