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Niche Web Sites ā€“ An Internet Marketing Opportunity A great Internet marketing opportunity which many web sites don’t take advantage of, is to use niche websites with unique content to supplement their main site. A great Internet marketing opportunity which many web sites don’t take advantage of, is to use niche websites with unique content to supplement their main site. Effective Internet Marketing: Getting Quality Names that Close! Many advertisers rely on ad words and PPC to get traffic - but is this really effective Internet advertising? Fact is, while many pay per click campaigns do generate hits, conversion rates are disappointing. Many advertisers rely on ad words and PPC to get traffic - but is this really effective Internet advertising? Fact is, while many pay per click campaigns do generate hits, conversion rates are disappointing.