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The Benefits of Adding a Blog to your Business Website A blog – or weblog – may seem to you to be simply a computerized journal that some publish on the web for all to read, but it has become a mainstream form of journalism which can encompass anything from personal reflections to opinions on current events. Today, even our presidential candidates employ bloggers to assist with their campaigns as part of their overall marketing strategy. Adding a blog to your business website is a great way to increase your sites traffic, thus getting – and keeping – more business customers. A blog – or weblog – may seem to you to be simply a computerized journal that some publish on the web for all to read, but it has become a mainstream form of journalism which can encompass anything from personal reflections to opinions on current events. Today, even our presidential candidates employ bloggers to assist with their campaigns as part of their overall marketing strategy. Adding a blog to your business website is a great way to increase your sites traffic, thus getting – and keeping – more business customers.