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Backlinks Made Simple Grab More Traffic Learn about website promotion using inbound links or backlinks to get more traffic and move up in the search engine results. While not always a direct source of traffic, backlinks can garner significant traffic by increasing your importance to the search engines. Learn about website promotion using inbound links or backlinks to get more traffic and move up in the search engine results. While not always a direct source of traffic, backlinks can garner significant traffic by increasing your importance to the search engines. What’s Wrong with Reciprocal Linking? Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant. Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant.