Why Should People Buy From You ? - By: Allan Michael Taylor

Hey again,

Here's the thing. I get a heap of emails from people ( I send quite a few too) from people asking me the question we all ask ourselves one time or another.

"Can I really make money online ?" There are so many choices out there for people to purchase something, anything, their heart desires. So, why out of all these choices should someone purchase anything from you ?

Let me take a step back for a second. The main reason I fell into online marketing was mainly because at the time I was researching the net to supplement my offline business activities. It was during my research I stumbled upon what is commonly referred to as internet marketing.

This opened up a whole new world for me, so much so my online activities are on par with my offline business interests. To be a success online or offline for that matter there are a couple of key points to consider.

1. What should I sell ?

2. Where do I sell it ?

3. Why should people buy it from/through me as oppossed to Joe Blow ?

Today I am going to concentrate mostly on point 3.

When I asked myself these questions, I decided to stick with what I believed was both a hungry market and a niche that I could add value to. Information products.

I also wasn't technically proficient enough to make my own so I decided that affiliate marketing was the thing for me. As you probably already know, you dont hold stock, there is no major financial outlay and all you do is promote other people's products. When they buy you get a commission.

So where do I sell and promote these items from ? Well a number of areas but the main one is my blog,The Affiliate Rockstar. It is cheap to run, my most regular expense being hosting. The company I use, Hostgator charges me $7.95 per month for thousands of people to see what I have to say and promote.

The next question is why should people buy anything from you ? As I said earlier there are millions of websites on the net and alot of them sell the same thing. Some will be cheaper, some won't. Some will be better, some won't.

The key is "GIVE THEM A REASON TO BUY FROM YOU" You need to think like a customer would in the "real world" and offer extreme value above and beyond the product itself you are selling. Just because we all get to hide behind keyboards and computer screens here does not mean for a second that you should not provide both high levels of customer service and accessability.

The idea is essentially to provide real value, copy the masters. You do not need to re-invent the wheel, just get it to suit your needs. The most successful internet and affiliate marketers offer bonuses for purchasing a product or program from them. Buy one get one free, extra coaching, webinars. In fact anything of extra value that will compliment the product you are selling or trying to promote. It is no longer good enough for you to have a website with a heap of product and buy now buttons.

Think about it. You walk into Athletes Foot, you know you want running shoes, but there are sooo many to choose from. You also know you can get the same pair at 10 other sports stores. Do you go up to the wall take the shoe up to the counter and say I will take these, or do you check the price, find out if there are any bonuses anywhere (buy one get one free for example) and see if the salesperson is knowledgable enough about what suits you, and then on that recommendation buy them.

Or, have you ever bought a product because a friend recommended it? Or at least someone you trust who knows what they are talking about and wont rip you off.

Alternatively, do you have a favourite restaurant? Somewhere you go often. We all do. What makes you go back ? There are millions of restaurants to choose from. Is it the food ? The customer service ? The decor? All of the above ? Make your visitors want to come back, not by tricks or false promises of untold wealth, but genuine and consistent information that makes the experience of them having visited you, better for them, than you.

You need to stand out from the crowd and give people a reason to buy from you. Go above and beyond, add value to the browsing experience.

"If you give people what they want, you will inevitably get what you want"
If you want to check out a fantastic system that all the super affiliates use to get people to buy from them Check out CB Bonus Domination 2.0 It will automate the whole process for you. Its kick ass and well worth a look.

To your success

Scott Allan

About the Author

Scott Allan is a successful online affiliate marketer and offline business owner. His blog http://www.theaffiliaterockstar.com provides a wealth of information on internet marketing, product reviews and scams to avoid. If you want to check out a fantastic system that all the super affiliates use to get people to buy from them Check out CB Bonus Domination 2.0 It will automate the whole process for you. Its kick ass and well worth a look. Check it out here. http://tinyurl.com/n6smfo

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