Web Marketing Articles - Recipe for Writing Headlines - By: Daiv Russell

Practically all web marketing gurus concur on this – One of the critical elements to effective web marketing is with the use of articles.

Since you understand you must capitalize on the potential of web marketing using articles, you have to try your hand at writing articles to interest three, incredibly different readers with one article.

Three audiences of article marketing
And now for the three audiences of article marketing and how to write great headlines for each:

Readers - In the end, these are the people who will come to the conclusion that they are interested in what you do sufficiently to read your message. You should write a headline that will pull in your audience to actually read your message in the first place. You want to attract the reader to dig further into your article and actually pay attention to your words.

80% of readers will read your headline, but only 20% will read your actual article. How effectively your headline is written will decide the reader’s next step.

Readers can see your article headline on social networking sites like Digg, as links in an e-mail from a buddy, and in their Google results. If your headline does not make them want to read your article, you just won’t get audience, even if you have the best article or offering on the planet. You could have found the solution for world hunger, but with a bad headline no one will learn about it.

Search Engines - Google and the like think that the web page title is the most valuable on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. As a result, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You want your keywords in the headline and as close to the beginning as reasonable to still satisfy the other two audiences.

Publishers - One of the reasons article marketing is so effective is the how publishers can spread your message like a virus. This is why article marketing is so powerful. One well-written article can get published on a thousand pages around the world in just a few weeks.

These are the folks who decide whether or not your article winds up on their site, newsletter, blog, etc. They are a pesky blend of both readers and the likes the Google. They like to understand your article will bring in search engine traffic but also make their readers happy. Alas, if they can’t run across your article because the poor headline doesn’t come up in their Google results, or the headline doesn’t attract them in to take a look at your article – you're out of luck.

One could say that publishers can make or break an article’s success and by making the other two audiences happy you can make them happy as well.

Writing Good Headlines for All Three
This article's title was written particularly to serve as an example of meeting the needs these three audiences. As you can see, the first three words of the article headline are Google fodder - they are a blending of two greatly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part captivates your attention and sucks you further into the article. It promises something of interest that will give you what you’re hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article…" and so you keep reading, just as you did.

Take this lesson with you and write good article headlines that get noticed, get published, and get visitors coming to your site. Get out there, get writing, and cash in.

About the Author

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.

Article Directory: http://www.articlerich.com

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