Trade Show Giveaways and Gifts - By: Mark Yokoyama

Trade shows are your best opportunity to meet face to face with your industry - your prospects, customers and competition. While they are expensive to attend, the right combination of promotional products and logo apparel can really pay off in a big way for your brand. At ePromos, we go beyond the simple giveaways all trade show attendees are familiar with to create a custom experience that will make your company stand out. When creating successful trade show promotions, we think BIG: Bait, Image and Gifts:

Bait: An essential tool for driving traffic to your booth is what we call "bait" - inexpensive branded giveaways. Because time is limited and you're competing for people's attention, the right bait will create buzz around your booth and get everyone at the show talking. Bait can lure crowds to less than ideal booth locations and ensure passing traffic steps into your booth to see what you’re offering.

Image: First impressions count. Since you’ve paid for the opportunity to interact face-to-face with your industry, you’ll want to project the best image possible. The right logo apparel reinforces your brand, underscores your professionalism and helps interested prospects identify your staff. From polo shirts to button-downs, we can make sure your team looks great and feels comfortable. With a wide selection to choose from and minimums as low as twelve pieces, we have something to fit everyone’s needs.

Gifts: Use gifts to make sure the prospects you meet remember you after the show. Having a higher value gift for qualified prospects sets the stage for your post-show follow-up. Alternatively, gifts also make a great "thank you" to show existing customers your appreciation. You could also use these more desirable items as incentives to attend product presentations or schedule a sales visit

By implementing these tips, you're well on your way to a successful trade show-- and increased business.

About the Author

Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc., one of the largest promotional product and corporate gift distributors in the US. This article is copyright protected.

Article Directory Source: http://www.articlerich.com/profile/Mark-Yokoyama/54503

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