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Seo and how you can get the best out of it - By: ebet sanders

Search Engine Optimization is the process of maximizing the ranking of you site in search engine listings. The most important factors to consider to achieve a high ranking are: the keywords you use, your title, description, the text on your site, and provide other links to your site.

If you want to begin to select keywords, consider what words and phrases the people you are trying to reach will be considered for. When you place your keywords matching code, it is best to use phases rather than single words. Almost all single words are in very widespread use, and thus will not have a tendency to produce high ratings. The keyword phrase can be better tailored to your business. In addition, as Phrase produce fewer results, people are more likely to search for them. There is also a good idea to make a list of keyword phrases on every page of your site. If you have to make hard to spell words, it's a good idea to include some common misspellings of these words as well.

The title is just as important, if not more important, than your keywords. Most search engines place the highest level of importance on the words that are found in the title when calculating the ranking. You should place your most important keyword phrases first in the title, as some search engines limit the number of characters you can use. Make your title a readable sentence, as this is the first text to go along with the entry on the results. One thing you should avoid doing is simply listing keywords. This can be seen by the search engine as a keyword spamming, and may reduce the search ranking, or even gain entry removed from the site. As with keywords, it is a good idea to give each page a unique title.

In the description you should once again make use of your best keyword phrases. In this case, you can use more of them, since search engines will give you typically around 1024 characters to the description, while they give you only around 50 - 80 of the title. Again, place your keywords as close to the beginning of the description that makes sense.

In the text of your site, you should make use of, yes, you've guessed it, keyword phrases. Also include any text you have used in other codes, such as meta-tags, all the tags and headlines. Having a lot of content helps as well. A minimum of 200 words per page is recommended. Having many pages of content also increases your rankings.

Having many other sites link to you is another good way to increase your search rankings. Both the links themselves and increase traffic which results will help. In addition, bloggers link to your site is a good idea.

Although these practices will increase the ratings, certain design elements that can interfere with your search rankings. These include frames, dynamic URLs, Flash, using image maps for navigation, and through the use of Javascript for navigation. In addition, there are certain practices that search engines consider to be spamming, and these practices, you get permanently removed from the site. These include the use of keywords in the meta-tags that are not related to the content of your page, with the help of several instances of the same brand, and the entry of keywords in the text on your site.

This is only the briefest introduction to search engine optimization. One book is available on this topic is Search Engine Visibility, by Shari Thurow. Software packages that can help you with the SEO tasks include Bruce Clay's SEOToolSET and Web CEO's Web CEO. If you prefer to have someone else do SEO for you, Marinerblue is ready to help you for free. Was your domain.

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