MAXIMIZE YOUR POCKET DYNAMO'S POTENTIAL - By: Alice Shown

Let's face it: marketing today is expensive. Just a simple advertisement in a newspaper can run into thousands of dollars. However,b marketing is also very important - especially for a relatively new business. Your business without effective marketing is like a growing plant without water - the resilience will ensure a few days of life but the inevitable is in sight. It therefore is critical to develop creative ways to spread awareness about your business while keeping the costs at a minimal.

As an entrepreneur or professional, there is only one universal instrument that you ought to have with you, regardless of the size, sector, or even geography of your business - the Visiting Card, also known as Business Card or Name Card. At a very basic level, the visiting card has always been thought of as a contact information exchange medium. However, at a deeper level, it is the visiting card that drives the first impression of your company and is also an instrument, which because of its compact size, the most likely to be retained and stored by any prospective customer. Most people, especially after a business exhibition or seminar, simply trash away voluminous flyers and brochures but you will almost never notice people trashing away visiting cards - it's tiny and useful - therefore store it!

Why not take advantage of this 'store it' attribute? Online Printing sites today allow you complete freedom in terms of colors and design elements at unbelievable prices - this allows for product images, catchy graphics, and bold appealing messages to appear on your pocket-sized card.
It is a cardinal sin to leave the back side of your visiting card blank. If not your product information and images, think about what you can print on the reverse to entice people to store your visiting cards in their wallets. For example, if you are in the real estate business, you could print commonly used unit conversion factors on the back - this would be a frequently used chart for most recipients of your cards - every time they refer to the chart, they also register your company name which is on the front! As a doctor, you can print an appointment form on the reverse of your card - patients will have your contact information as well as their appointment details in a compact card to be stored in their pockets!

If you cannot think of industry specific data, how about a simple annual calendar, a list of inspirational quotes or even a list of emergency phone numbers? Take a look at you own wallet for items that can be easily printed on the back of a visiting card - the goal is to force someone to always place your visiting card in close access range.

Think of using the visiting card size for brand awareness coupled with useful applications. The front of such a card by could be bold and colorful with your logo and important contact information printed - use the other side for your out-of-the-box ideas. As an architecture firm, you can print a scale ruling which people can use as a mini scale in their pockets. Attaching a ribbon on the edge can transform your card into a bookmark if you are in the publishing business. A mini city map can earn your travel agency excellent goodwill among your first time traveler clients. And the list can go on...

The traditionally most boring stationery item is the new pocket dynamo which if used effectively, can substantially help your marketing efforts.

About the Author

Alice Shown invites you to browse a comprehensive range of high quality business cards or visiting cards or name cards at PrintBell.com. Click to browse the complete product range including Full color printing.

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