MASTER OF BUSINESS ADMINISTRATION (MBA) - By: Govindam Business School

47
SCHEME OF EXAMINATION
MASTER OF BUSINESS ADMINISTRATION (MBA)
TWO YEAR PROGRAMME (SEMESTER SYSTEM)
2011
Note:
1. There will be 70 multiple choice questions (MCQ’s) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks the theory marks secured by the candidate shall be proportionately enhanced.
First Semester
Paper Nomenclature External Internal Total Marks
DEMBA-101 Management Processes & Skill
Development
70 30 100
DEMBA-102 Managerial Economics 70 30 100
DEMBA-103 Accounting for Managers 70 30 100
DEMBA-104 Quantitative Methods 70 30 100
DEMBA-105 Indian Ethos & Values 70 30 100
DEMBA-106 Computer Application in
Mgt.(Theory)
Practical
50
50
100
Second Semester
Paper Nomenclature External Internal Total Marks
DEMBA-201 Financial Management 70 30 100
DEMBA-202 Marketing Management 70 30 100
DEMBA-203 Human Resource Management 70 30 100
DEMBA-204 Indian Business Environment 70 30 100
DEMBA-205 Production & Operation Management 70 30 100
DEMBA-206 Organizational Behaviour 70 30 100
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Third Semester
Paper Nomenclature External Internal Total Marks
DEMBA-301 Business Policy & Strategic Analysis 70 30 100
DEMBA-302 Decision Support Systems and MIS 70 30 100
DEMBA-303 Research Methodology 70 30 100
DEMBA-304 International Business Environment 70 30 100
Specialization Paper
Specialization Paper
Specialization Paper
Fourth Semester
Paper Nomenclature External Internal Total Marks
DEMBA-401 Corporate Evolution & Strategic
Implementation
70 30 100
DEMBA-402 Computer Networks and
internet(Theory)
Practical
50
50
100
DEMBA-403 Entrepreneurial Development 70 30 100
Specialization Paper 70 30 100
Specialization Paper 70 30 100
Specialization Paper 70 30 50
DEMBA-404 Comprehensive Viva-Voce 100 100
Note:
(I) Students are required to choose three optional papers from each set of specialization in 3rd and 4th semesters.
(II) Students will be required to appear only in single specialization (consisting of 3 papers in 3rd and 3 papers in 4th Semester) examination
along with their semester examinations as and when held.
(III) Students desirous of doing any additional specialization, he/she can do it by appearing in examination as an ex-student, on payment of a fee
of Rs. 1000.00 per paper within a period of two years after the completion of 2-Year MBA (DDE) Programme.
49
LIST OF OPTIONAL PAPERS (FOR III & IV SEMESTERS)
FINANCE
Paper Nomenclature External Internal Total Marks
DEMBA-III-FM1 Foreign Exchange Management 70 30 100
DEMBA-III-FM2 Project Planning, Analysis & Management 70 30 100
DEMBA-III-FM3 Working Capital Management 70 30 100
DEMBA-IV-FM4 International Financial Management 70 30 100
DEMBA-IV-FM5
Security Analysis & Investment
Management 70 30 100
DEMBA-IV-FM6 Management of Financial Services 70 30 100
MARKETING MANAGEMENT
Paper Nomenclature External Internal Total Marks
DEMBA-III-MM1 Consumer Behaviour 70 30 100
DEMBA-III-MM2 Sales and Distribution Management 70 30 100
DEMBA-III-MM3 Advertising Management 70 30 100
DEMBA-IV-MM4 Industrial Marketing 70 30 100
DEMBA-IV-MM5 Service Marketing 70 30 100
DEMBA-IV-MM6 Planning and Managing Retail Business 70 30 100
HUMAN RESOURCE DEVELOPMENT
External Internal Total
Marks
Paper Nomenclature
DEMBA-III-HRD1 Strategic Human Resource Management 70 30 100
DEMBA-III-HRD2 Management of Industrial Relations 70 30 100
DEMBA-III-HRD3 Organizational Change and Intervention
Strategies
70 30 100
DEMBA-IV-HRD4 Compensation Management 70 30 100
DEMBA-IV-HRD5 Cross Cultural and Global Human
Resource Management
70 30 100
DEMBA-IV-HRD6 Human Resource Development 70 30 100
50
INFORMATION TECHNOLOGY MANAGEMENT
Paper Nomenclature External Internal Practical Total
Marks
DEMBA-III-IT1 Multimedia and Web 50 50 100
Development
DEMBA-III-IT2 Software Engineering 70 30 100
DEMBA-III-IT3 System Analysis and 70 30 100.
Design
Object Oriented Analysis
DEMBA-IV- IT4 50 50 100
and Design using C++
DEMBA-IV-IT5 Programming in Java 50 50 100
DEMBA-IV- IT6 Database Management 50 50 100
System
PRODUCTION & OPERATIONS MANAGEMENT
Paper Nomenclature External Internal Total Marks
DEMBA-III-POM1 Purchasing and Materials Management 70 30 100
DEMBA-III-POM2 Total Quality Management 70 30 100
DEMBA-III-POM3 Production Planning & Control 70 30 100
DEMBA-IV-POM4 Logistics Management 70 30 100
DEMBA-IV-POM5 Industrial Engineering 70 30 100
DEMBA-IV-POM6 Service Operations Management 70 30 100
INTERNATIONAL BUSINESS MANAGEMENT
Paper Nomenclature External Internal Total
Marks
DEMBA-III-IB1 International Trade Theory and
Practical
70 30 100
DEMBA-III-IB2 International Marketing 70 30 100
DEMBA-III-IB3 Foreign Exchange Management 70 30 100
DEMBA-IV-IB4 Export Import Procedure and
documentation
70 30 100
DEMBA-IV-IB5 International Strategic Management 70 30 100
DEMBA-IV-IB6 International Financial Management 70 30 100
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RETAIL MANAGEMENT
Paper Nomenclature External Internal Total Marks
DEMBA-III-RM1 Basics of Retail Management 70 30 100
DEMBA-III-RM2
Retail Organization and Resource
Management 70 30 100
DEMBA-III-RM3
Operations and Merchandise Management for
Retailers 70 30 100
DEMBA-IV-RM4 E-Retailing 70 30 100
DEMBA-IV-RM5 Mall-Management 70 30 100
DEMBA-IV-RM6
Retail Logistics and Supply Chain
Management 70 30 100
389
MASTER OF BUSINESS ADMINISTRATION (MBA)
First Semester
MANAGEMENT PROCESS & SKILL DEVELOPMENT
PAPER CODE DEMBA-101
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ’s) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction- Concept & nature of management; management processes, functions, skills and roles, evolution of management
thoughts, systems and contingency approach, social responsibility of business
Unit-II
Planning & decision making-nature & elements of planning, stages in planning, levels of planning, strategic planning; decision
making process, models of decision making; mbp, organising-meaning & nature, approaches to design organisation-closed &
open system, bases for departmentation, span of control, delegation & decentralization.
Unit-III
Leading & recognition of human factor, motivation- theories & models, leadership styles and leadership effectiveness.
management control-nature, control process, kinds of control systems, overview of control techniques, effective control
system.
Unit-IV
Management skill development-importance and nature of business communication; process of communication, methods of
communication, barriers in communication, effective communication & interactive skills, presentation of reports, public
speaking, negotiation & conducting meeting.
MANAGERIAL ECONOMICS
PAPER CODE: DEMBA-102
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
390
Unit-I
Nature of managerial economics; significance in managerial decision making, role and responsibility of managerial economist;
objectives of a firm; basic concepts – short and long run, firm and industry, classification of goods and markets, opportunity
cost, risk and uncertainty and profit; nature of marginal analysis
Unit-II
Nature and types of demand; Law of demand; demand elasticity; elasticity of substitution; consumer’s equilibrium – utility
and indifference curve approaches; techniques of demand estimation.
Unit-III
Short-run and long-run production functions; optimal input combination; short-run and long-run cost curves and their
interrelationship; engineering cost curves; economies of scale; equilibrium of firm and industry under perfect competition,
monopoly, monopolistic competition and oligopoly; price discrimination.
Unit-IV
Baumol’s theory of sales revenue maximisation basic techniques of average cost pricing; peak load pricing; limit pricing;
multi-product pricing; pricing strategies and tactics; transfer pricing.
ACCOUNTING FOR MANAGERS
PAPER CODE: DEMBA-103
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Financial Accounting-concept, importance and scope, accounting principles, journal, ledger, trial balance, depreciation (straight
line and diminishing balance methodology), preparation of final accounts with adjustments.
Unit-II
Ratio analysis, fund flow analysis, cash flow analysis.
Unit-III
Management accounting- concept, need, importance and scope; cost accounting-meaning, importance, methods, techniques
and classification of costs, inventory valuation.
Unit-IV
Budgetary control- meaning, need, objectives, essentials of budgeting, different types of budgets; standard costing and
variance analysis (materials, labour); marginal costing and its application in managerial decision making.
391
QUANTITATIVE METHODS
PAPER CODE: DEMBA-104
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Basic mathematics for management: Functions-meaning, types and applications; arithmetic progression, geometric progression
and matrices and their business applications.
Unit-II
Construction of frequency distributions and their analysis in the form of measures of central tendency and variations; types
of measures, their relative merits, limitations and characteristics; skewness : meaning and co-efficient of skewness.
Unit-III
Correlation analysis- meaning & types of correlation, Karl Pearson’s coeff. of correlation and spearman’s rank correlation;
regression analysis-meaning and two lines of regression; relationship between correlation and regression co-efficients. time
series analysis-measurement of trend and seasonal variations; time series and forecasting.
Unit-IV
Probability: basic concepts and approaches, addition, multiplication and bayes, theorem. probability distribution-meaning,
types and applications, Binomial, Poisson, Normal and Exponential distributions.
INDIAN ETHOS AND VALUES
PAPER CODE: DEMBA-105
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Model of management in the Indian socio-political environment ; work ethos; Indian heritage in production and consumption;
Indian insight into TQM.
Unit-II
Problems relating to stress in corporate management-Indian perspective; teaching ethics; trans-cultural human values in
management education.
392
Unit-III
Relevance of values in management; need for values in global change-Indian perspective; values for managers; holistic
approach for managers in decision making; secular versus spiritual values in management.
Unit-IV
Personal growth and lessons from ancient Indian educational system; science and human values.
COMPUTER APPLICATIONS IN MANAGEMENT
PAPER CODE: DEMBA-106
External (Theory): 50
Practical: 50
Note:
1. There will be 50 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction to Computer: Components, Classification, Organisation, Capabilities Characteristics & Limitations, Operating
System, Application of Computer in Business, Computer Languages.
Unit-II
Network Fundamentals, Analog & Digital Signals, Bandwidth, Network Topology, Packet Transmission, Long Distance
communication, Network Applications.
Unit-III
Introduction to database : Concept, Objectives, Advantage & limitations, entities, attributes, schema, subschema
Unit-IV
Internet: Internetworking, Concepts, Internet Protocol Addresses, WWW Pages & Browsing, Security, Internet Applications,
E-Commerce: Fundamentals; Framework, Application.
Lab: Operating Systems Commands, Internet Surfing, MS Office, MS Word, MS Excel, MS Powerpoint
FINANCIAL MANAGEMENT
PAPER CODE: DEMBA-201
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
393
Unit-I
Financial management-scope finance functions and its organisation, objectives of financial management; time value of money
Unit-II
Investment decisions importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk
adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average
cost of capital.
Unit-III
Capital structure decisions-financial and operating leverage; capital structure theories- NI, NOI, traditional and M-M theories;
determinants of dividend policy and dividend models-Walter, Gordon & M.M. models.
Unit-IV
Working Capital- meaning, need, determinants; estimation of working capital need; management of cash; inventory management;
receivable management.
MARKETING MANAGEMENT
PAPER CODE: DEMBA-202
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Nature & scope of marketing; Corporate orientation towards marketplace; building and delivering customer value and satisfaction;
retaining customers; marketing environment; marketing research and information system.
Unit-II
Analyzing consumer markets & buyer behaviour; analyzing business markets & business buying behaviour; market segmentation,
positioning and targeting; tools of product differentiation; marketing strategies in the different stage of the product life cycle.
Unit-III
New product development process; product mix and product line decisions; branding and packaging decisions; pricing
strategies and programmes; managing marketing channels; wholesaling and retailing.
Unit-IV
Advertising and sales promotion; public relations; personal selling; evaluation & control of marketing effort; web marketing;
green marketing; reasons for and benefits of going international; entry strategies in International marketing.
HUMAN RESOURCE MANAGEMENT
PAPER CODE: DEMBA-203
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
394
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Concepts & Perspectives of HRM; HRM in changing environment, HRM functions, Role of HR Practitioners; HR Policies,
Corporate objectives and Human Resource Planning.
Unit-II
Job Analysis, Role Analysis, Methods of Manpower Search, Attracting and selecting HR; Induction and socialisation, Manpower
training & development; Career and succession Planning, Managing Organisational Renewal.
Unit-III
Compensation-Aims & components, Factors determining pay rates; Establishing pay rates, Job Evaluation; Pay for performance;
Employee benefits & services; Performance appraisal, 360 degree feed back, Potential appraisal.
Unit-IV
Industrial Relations; Industrial disputes and dispute resolution; Trade Unions; Employee grievances and Discipline; Participation
and Employee empowerment.
INDIAN BUSINESS ENVIRONMENT
PAPER CODE: DEMBA-204
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Nature, components and determinants of business environment; basic nature of Indian economic system; relation size and
growth of public and private corporate sector; social responsibility of business; broad features of India’s now economic
policy.
Unit-II
Trend and pattern of industrial growth; review of industrial policy developments; industrial licensing policy; liberalisation of
the private sector; trends and issues in corporate management; growth and problems of the small scale sector; public sector
reforms and privatisation the problem of industrial sickness; MRTP Act, SICA and Industrial Disputes Act.
Unit-III
Development banks for corporate Sector (IDBI, IFCI, ICICI)- trends pattern and policy; regulation of stock exchanges and
the role of SEBI; banking sector reforms; challenges facing public sector banks; growth and changing structure of non bank
financial institutions; problem of non performing assets in Indian Banks.
Unit-IV
Trend and pattern of India’s foreign trade and balance of payments; latest EXIM policy-main features; policy towards foreign
direct investment; globalisation trends in Indian economy; role of MNCs; India’s policy commitments to multilateral institutions-
IMF, World Bank and WTO.
395
PRODUCTION & OPERATIONS MANAGEMENT
PAPER CODE: DEMBA-205
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Meaning, nature, scope and major decision areas of production management; production system: meaning and types (production
to order & production to stock); facilities location; facilities layout and materials handling; line balancing.
Unit-II
Product and process planning & selection; capacity planning; aggregate planning and master production scheduling; materials
requirement planning.
Unit-III
Planning and control in mass production, shop floor and batch production; line of balance; work study: objectives, prerequisites
and procedure, method study & work measurement.
Unit-IV
Materials management-meaning, importance and functions; purchasing management; stores management and inventory
management; quality assurance- acceptance sampling, statistical quality control; maintenance management.
ORGANISATIONAL BEHAVIOUR
PAPER CODE: DEMBA-206
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction to organisational behaviour, Foundation and background of OB, Contemporary Challenges-workforce diversity,
cross-cultural dynamics, Foundations of Individual behaviour, Individual difference, Values and Attitudes
Unit-II
Perception, Personality, Learning, Motivation-Concepts and applications, Individual decision making.
396
Unit-III
Understanding and managing group processes-Interpersonal & group dynamics, Group cohesiveness, Group decision making,
Emotional Intelligence-concept and applications, Understanding work teams, Power & Politics, Empowerment, Conflict &
Negotiation.
Unit-IV
Leadership and Influence process, Understanding and managing organisational system-Organisational structure, Work design,
Work stress, Organisational culture, Organisational change.
BUSINESS POLICY AND STRATEGIC ANALYSIS
PAPER CODE: DEMBA-301
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Business policy as a field of study; nature and objectives of business policy; strategic management process-vision, mission,
establishment of organisational direction, corporate strategy, strategic activation.
Unit-II
Top management : Constituents- board of directors, sub-committee, chief executive officer; task, responsibilities and skills
of top management.
Unit-III
Formation of strategy : Nature of company’s environment and its analysis; SWOT analysis; evaluating multinational environment;
identifying corporate competence and resources; principles and rules of corporate strategy : strategic excellence positions.
Unit-IV
Strategic analysis and choice : BCG matrix; stop light strategic model; directional policy matrix model; grand strategy selection
matrix; model of grand strategy clusters; behavioural considerations affecting strategic choice; contingency approach to
strategic choice.
DECISION SUPPORT SYSTEM & MANAGEMENT INFORMATION SYSTEM
PAPER CODE: DEMBA-302
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
397
Unit-I
Decision Support System: Overview, components and classification, steps in constructing a dss, role in business, group
decision support system
Unit-II
Information system for strategic advantage, strategic role for information system, breaking business barriers, reengineering
business process, improving business qualities.
Unit-III
Information system analysis and design, information SDLC, hardware and software acquisition, system testing, documentation
and its tools, conversion methods.
Unit-IV
Marketing IS, Manufacturing IS, Accounting IS, Financial IS.
RESEARCH METHODOLOGY
PAPER CODE: DEMBA-303
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction; meaning and nature of research; significance of research in business decision making, identification and formulation
of research problem, setting objectives and formulation of hypotheses.
Unit-II
Research design and data collection; research designs – exploratory, descriptive, diagnostic and experimental data collection;
universe, survey population, sampling and sampling designs. data collection tools- schedule, questionnaire, interview and
observation, use of SPSS.
Unit-III
Scaling techniques; need for scaling, problems of scaling, reliability and validity of scales, scale construction techniquesarbitrary
approach, consensus scale approach (Thurston), item analysis approach (Likert) and cumulative scales (Gut man’s
Scalogram)
Unit-IV
Interpretation and report writing; introduction, meaning of interpretation, techniques and precautions in interpretation and
generalisation report writing- purpose, steps and format of research report and final presentation of the research report.
INTERNATIONAL BUSINESS ENVIRONMENT
PAPER CODE: DEMBA-304
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
398
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
International Business : An overview-types of international business; the external environment; the economic and political
environment, the human cultural environment; influence on trade and investment patterns; recent world trade and foreign
investment-trends, country risk.
Unit-II
Balance of payment accounts and macro economic management; theories and institutions; trade and investment ; govt.
influence on trade and investment.
Unit-III
World financial environment-tariff and non-tariff barriers, forex market mechanism, exchange rate determination, eurocurrency
market; international institutions (IMF, IBRD, IFC,IDA, MIGA) NBFC’s and stock markets.
Unit-IV
Regional blocks and trading agreements; global competitiveness; global competition, HRD development, social responsibility;
world economic growth and physical environment.
CORPORATE EVOLUTION AND STRATEGIC IMPLEMENTATION
PAPER CODE: DEMBA-401
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction: Meaning and nature of strategy implementation, interdependence of strategic formulation and implementation;
operationalizing the strategy-annual objectives, developing business and functional strategies; developing and communicating
concise policies.
Unit-II
Detailed functional strategies: Developing key functional strategies in marketing in relation to product, price, promotion and
place; key functional strategies in finance in relation to capital acquisition, capital allocation, dividend and working capital
management, mergers and acquisitional policy; issues involved in R&D and production/operations decision areas; functional
strategies in personnel viz. employee recruitment, selection and orientation, career development and counselling, performance
evaluation and training and development, compensation, labour / union relations, discipline control and evaluation.
Unit-III
Institutionalizing the system: Structural considerations simple and functional organisational structures, divisional organisational
structure, strategic business units, matrix organisation; role of structure-linking structure to strategy; organisational leadershiprole
of CEO; organisational culture-the strategy-culture connections and its managing; establishing strategic controls, operational
control systems; monitoring performance and evaluating deviations, reward systems, motivating execution and control.
399
Unit-IV
Strategic review and evaluation: Process and criteria of evaluation of strategy; the case method of study meaning and kinds of
cases; preparation and role of the instructor; strategic management audit; strategy and corporate evolution in Indian context
COMPUTER NETWORKS & INTERNET
PAPER CODE: DEMBA-402
External (Theory): 50
Practical: 50
Note:
1. There will be 50 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Computer networks : Concepts of data transmission, transmission channel, half-duplex transmission, modems, client server
computing
Unit-II
Introduction to OSI, TCP/IP reference models, routing and flow control, cryptography.
Unit-III
Internet: ISP, search engines, URL, DNS, browser, security, digital signatures, e-mail, Ipv6, HTTP
Unit-IV
HTML: Build a simple HTML document, tables, frames, links, adding multimedia documents, home page
Lab: Web Designing in HTML, Internet Surfing.
ENTREPRENEURIAL DEVELOPMENT
PAPER CODE: DEMBA-403
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Entrepreneurial traits, types and significance; definitions, characteristics of entrepreneurial types, qualities and functions of
entrepreneurs, role and importance of entrepreneurs in economic growth.
400
Unit-II
Competing theories of entrepreneurship; entrepreneurial development programme in India.-history, support, objectives, stages
of performances; planning and EDP- objectives. target group, selection of centre, pre-training work; govt. policy towards
SSI’s; entrepreneurial input.
Unit-III
Entrepreneurial behaviour and entrepreneurial motivation; n-achievement and management success, entrepreneurial success
in rural areas; innovation and entrepreneur; establishing entrepreneurs system.
Unit-IV
Search for business idea, sources of ideas, idea processing, input requirements: sources and criteria of financing, fixed and
working capital assessment; technical assistance; marketing assistance; sickness of units and remedial assistance; preparation
of feasibility reports and legal formalities and documentation.
COMPREHENSIVE VIVA-VOCE
PAPER CODE: DEMBA-404
External 100
SPECIALISATION-FINANCE
FOREIGN EXCHANGE MANAGEMENT
PAPER CODE: DEMBA-III-FM1
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Nature of foreign exchange; sources of demand for and supply of foreign exchange – the balance of payments (bop)
framework; equilibrium and disequilibrium in bop; nominal, real and effective exchange rates; competitive determination of
rate of exchange – competitive mint par theory, monetary theory and portfolio balance approach purchasing power parity
theory; overvalued and under valued currencies; fixed, flexible and hybrid exchange rate systems; International Monetary
System.
Unit-II
General factors of exchange rate fluctuations; the DORNBUSCH Sticky – price theory of exchange rate volatility; exchange
rate overshooting; Empirical patterns of exchange rate fluctuations; central banking intervention for exchange rate stability;
effect of devaluation on trade balance; the J-curve effect.
Unit-III
Nature functions and participants of foreign exchange market; spot and forward markets; forward premium; methods of
quoting exchange rates; cross rates of exchange; bid-ask spreads; relation between exchange rate interest rate and inflation
rate; the Interest Rate Parity Theorem; the expectation theory; International Fisher Effect.
401
Unit-IV
Currency futures, options and determination of their market value, over-the-counter options; currency and interest rate
swaps; measuring foreign exchange risk and exposure; techniques of exposure management.
PROJECT PLANNING,ANALYSIS AND MANAGEMENT
PAPER CODE: DEMBA-III-FM2
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Phases and objectives of capital budgeting; generation and screening of project ideas; market, demand and situational analysis,
technical analysis and financial analysis.
Unit-II
Special decision situations, analysis of project risk; appraisal criteria, firm risk and market risk.
Unit-III
Social cost benefit analysis, UNIDO approach, SCBA by financial institutions, project financing in India- project appraisal by
financial institutions, environmental appraisal of Projects.
Unit-IV
Project management: organisation, planning, control, human aspects and pre-requisites, net work techniques for project
management; project review and administrative aspects.
WORKING CAPITAL MANAGEMENT
PAPER CODE: DEMBA-III-FM3
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Working Capital Management – meaning, importance, kinds, factors determining working capital, estimating working capital
requirements;
402
Unit-II
Management of cash- motives for holding cash and marketable securities; cash system, managing the cash flows, types of
collection systems, cash concentration strategies, disbursement tolls, investment in marketable securities; forecasting cash
flows; managing corporate liquidity and financial flexibility; measures of liquidity, determining the optimum level of cash
balances- baumol model, beranek model, miller-orr model, stone model.;
Unit-III
Receivable management- determining the appropriate receivable policy, marginal analysis, credit analysis and decision, heuristic
approach, discriminant analysis, sequential decision analysis; inventory management-kinds of inventories, benefits and costs
of holding inventories, inventory management and valuation, inventory control models;
Unit-IV
Short-term financing; programming working capital management; integrating working capital and capital investment processes;
monetary system.; working capital control and banking policy in India; Delhi.
INTERNATIONAL FINANCIAL MANAGEMENT
PAPER CODE: DEMBA-IV-FM4
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Multinational financial management-An overview; evolution of International Monetary system and financial systems; cost and
availability of financial flows; international financial instruments.
Unit-II
International cash management-aspect of international cash management; centralised vs decentralised cash management;
international receivable management; securitisation of receivables.
Unit-III
International investments- international portfolio vs direct investment decisions; Multinational capital budgeting- application
and interpretation; assessing and managing political risk; cost of capital and capital structure of multinational firm.
Unit-IV
International aspects of raising capital- strategic considerations in euro equity issues; international bond financing; dividend
policy of multinational firms; taxation of multinational firm; country risk analysis; costs and risks of long term financing.
SECURITY ANALYSIS AND INVESTMENT MANAGEMENT
PAPER CODE: DEMBA-IV-FM5
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
403
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Investment-return and risk; operations of Indian Stock Market; new issue market; listing of securities, OTCEI.
Unit-II
Cost of investing in securities; mechanics of investing; markets and brokers; investment companies; market indices and
return.
Unit-III
Objectives of security analysis; investment alternatives; valualtion theories of fixed and variable income securities; the return
risk in the investment decision; government securities; non-security forms of investment; real estate investment; investment
instruments of the money market;
Unit-IV
Fundamental and technical approach, efficient market theory; recent developments in the Indian stock market.
MANAGEMENT OF FINANCIAL SERVICES
PAPER CODE: DEMBA-IV-FM6
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Concept, nature and scope of financial services; regulatory framework for financial services, management of risk in financial
services.
Unit-II
Stock exchange operations-trading and settlement mechanism; mutual funds; merchant banking services-managing issue of
shares and bonds.
Unit-III
Leasing – theoretical framework, regulatory environment, accounting and tax aspect; debt securitization; housing finance –
system and schemes, tax and funding of HFCs; credit-rating-methodology and process; symbols and credit rating agencies
in India.
Unit-IV
Venture capital; factoring and forfeiting; bill discounting; hire-purchase finance and consumer credit.
404
SPECIALISATION-MARKETING MANAGEMENT
CONSUMER BEHAVIOUR
PAPER CODE: DEMBA-III-MM1
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Nature, scope and application of consumer behaviour; consumer needs & motives; lifestyle and psychographic segmentation;
usage segmentation; benefit segmentation; product positioning; models of consumer behaviour.
Unit-II
Culture and subculture; social groups; family life cycle; family purchasing decision; personal influence and diffusion of
innovation.
Unit-III
Personality and self concept; motivation and involvement; information processing; learning and memory; attitude and attitude
change.
Unit-IV
Problem recognition; search and evaluation; purchasing processes; post purchase behaviour; organisational buying behaviour.
SALES AND DISTRIBUTION MANAGEMENT
PAPER CODE: DEMBA-III-MM2
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Nature and scope of sales management, setting and formulating personal selling objectives; theories of selling; steps in
personal selling process; recruitment and selection of salesperson, compensation and motivation of salesforce.
Unit-II
Monitoring and performance evaluation; sales displays; sales meetings, sales contests; quotas; sales territories; sales budgeting
and control.
405
Unit-III
Participants in distribution system; role and function of intermediaries; designing the distribution channel; conflict and power
in the channel.
Unit-IV
Selection and motivation of the intermediaries; distribution analysis, control and management; distribution logistics; distribution
costs, control and customer service.
ADVERTISING MANAGEMENT
PAPER CODE: DEMBA-III-MM3
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Role, functions & benefits of adverting; promotional mix; promotional planning process; process of marketing communication;
Wilbur Schramm’s model; integrated marketing communication stimulation of primary and selective demand
Unit-II
Classification of advertising; determination of target market; sdvertising objectives; DAGMAR approach; building of advertising
programme- message, headline, copy, logo, appeals, illustrations.
Unit-III
Evaluation of broadcast, print and support media; media planning & strategy; advertising budget; measuring advertising
effectiveness.
Unit-IV
Advertising agency- organisation, role, types, selection, compensation & evaluation; client agency relationship(CAR); social,
ethical, legal and economic aspects of advertising.
INDUSTRIAL MARKETING
PAPER CODE: DEMBA-IV-MM4
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
406
Unit-I
Nature of industrial marketing; industrial vs. consumer marketing management; industrial marketing concepts; nature of
industrial buying, industrial marketing environment.
Unit-II
Dynamics of industrial buyer behaviour; industrial marketing strategy; assessing marketing opportunities; industrial marketing
segmentation; targeting market and positioning.
Unit-III
Product strategy in industrial marketing; formulating channel strategy; marketing logistics; developing the industrial salesforce:
planning, organizing and controlling the selling function.
Unit-IV
Managing advertising; sales promotion and publicity strategy; pricing strategy; pricing decision analysis; international industrial
marketing.
SERVICE MARKETING
PAPER CODE: DEMBA-IV-MM5
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Distinctive aspects of service management: Nature of services; goods vs. service marketing; customer involvement in service
process; managing service encounters; customer behaviour in service settings.
Unit-II
Targeting customers: Managing relationships and building loyalty; complaint handling and service recovery; positioning a
service in the marketplace; creating the service product and adding value.
Unit-III
Pricing strategy for services: Customer education and service promotion; creating delivery system; enhancing value by
improving quality and productivity.
Unit-IV
Balancing demand and capacity; managing customer waiting line and reservations; managing people in service organization;
organising for service leadership.
PLANNING AND MANAGING RETAIL BUSINESS
PAPER CODE: DEMBA-IV-MM6
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
407
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Introduction to retailing as an activity; introduction to retail marketing; consumer behaviour and retail operations.
Unit-II
Management of service and quality in retailing; retail marketing mix-the product, retail pricing, retail promotion, place-supply
chain management; merchandise management.
Unit-III
Methods and approaches to retail marketing planning; retail location strategies and decisions; management of a retail brand.
Unit-IV
Consumerism and ethics in retailing; international retailing; the future of retailing; role of information technology in retailing.
SPECIALIZATION – HUMAN RESOURCE DEVELOPMENT
STRATEGIC HUMAN RESOURCE MANAGEMENT
PAPER CODE - DEMBA-III-HRD1
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Investment perspective of human resources, Human resource environment and emerging trends, Strategic role of HRM
Unit-II
Strategy formulation; HR contributions to strategy; Strategic planning and human resource planning, Design and redesign of
work system.
Unit-III
Implementation of SHRM : Workforce utilisation, Employment practices, Performance management, Reward and Development
system, Employee separation.
Unit-IV
Performance impact of HR practices, Human resource evaluation, Balance scorecard, Benchmarking HR practices.
408
MANAGEMENT OF INDUSTRIAL RELATIONS
PAPER CODE: DEMBA-III-HRD2
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Industrial Relations Perspectives: Concept, Scope & Objectives, Industrial Relations & Emerging Socio economic Scenario,
Industrial Relations & the State Industrial Relations in India, Emerging trends in Industrial Relations, Industrial Relations and
technological change.
Unit-II
Trade Unions- Functions and Objectives; Development of trade Unions in India; Pattern of trade Unions in Structure, Central
trade Union Organisation; Registration and Recognition of trade Unions; Management of trade Unions; Problems of Indian
trade Union Movement; White collar and Managerial trade Unions; Employers Association; Trade Union response toward
liberalisation and technological change. Employee response to industrial restricting and organisation reengineering. Future of
trade Unions.
Unit-III
Dynamics of Industrial Conflicts; Discipline and Grievance Management. Nature and types of collective Bargaining; Emerging
trends in collective Bargaining, Productivity bargaining, negotiation and collective bargaining settlement, Settlement Machinery.
Unit-IV
Col-ownership Management- Concept, Significance and Historical Development; types of workers Participation in Management,
Practices; Level of Participation; Models in WPM; Co-ownership Forms of WPM. Issues in Labour Flexibility participation;
Strategies and Planning for Implementing WPM effectively. Empowerment and Quality Management.
ORGANISATIONAL CHANGE & INTERVENTION STRATEGIES
PAPER CODE: DEMBA-III-HRD3
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Understanding change: Nature of change, Forces of change, Types of Change, Models of Organisational Change, Managing
Change-Transformational planning; Creating support system, Managing the transition.
409
Unit-II
Strategic leverages to implementing change-Structure based changes, Process based changes, Customer and competitors
focussed strategies Change management-Dealing with individual and group, Overcoming resistance to change.
Unit-III
Organisational Development-Nature & Characteristics; OD Assumptions, Steps in OD, OD Interventions-Interpersonal &
Role focussed interventions & Team interventions.
Unit-IV
System interventions, Survey feedback, Issues and Challenges for OD practioners, Ethics of OD professionals, OD in India-
Past trends and future challenges, Evaluation of OD.
COMPENSATION MANAGEMENT
PAPER CODE DEMBA-IV-HRD4
External 70
Internal 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-I
Role of Compensation in organisation; Economic theories related to compensation; Strategic perspectives of Compensation;
Compensation as motivational tool; Compensation policy.
Unit-II
Internal & External equities in compensation system; Determining the worth of jobs; Understanding Inter

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