MAKING MONEY THROUGH NETWORKING - By Dawn Goldy - By: Henry Funk

It’s all about connections! We’ve all heard the saying, “It’s not what you know, but who you know. Well, if you’re looking to increase your business’ bottom line, now more than ever the WHO you know coupled with who knows you is what’s most important to helping you increase your business.

In today’s struggling economy many businesses are trying new approaches to promoting their business. Gone are the days of large advertising budgets for newspapers, radio, TV and other forms of advertising.

Networking is fast becoming the new advertising venue. Networking groups are popping up everywhere. There are networking events to meet every schedule.

Networking groups are hosting breakfast, lunch, dinner and after hours. All of these allow you to market your business to like minded individuals.

Can you effectively network your business online? Facebook, Twitter, My Space, and all the sites dedicating themselves to social networking are also important venues to help get the word out on your business. You can always drop a comment on one of these sites telling your friends what’s new with your business; you can invite your online contacts to webinars or meetings you may be hosting.

What you can and should do is become actively involved in the business and social aspect of “event networking”. Actually attending as many networking events as your schedule will allow. It’s cheap and can be very effective. Many networking groups that meet either weekly or monthly often do not require membership. You can attend and determine if this is a group you want to network with on a regular basis. Groups that require membership may allow you to attend and pay only the one time guest rate. It’s a very inexpensive way to see if this is where you want start building a network base.

Be sure and check out the local South Florida Chamber of Commerce in your area. Many chambers offer monthly networking breakfasts, luncheons and after hour opportunities. This can also be a good place to hear great guest speakers. Many guest speakers are great information resources and can help you grow your business. Do you have to join the chamber to attend these events, not necessarily, many offer non-member rates or guest rates. Generally, you can attend as many events as you like you just have to pay the guest rate. You can pick and choose the events that interest you.

You can meet the people you need to meet and you can start to build alliances with other networkers. Building relationships one on one are what making connections are all about. Making connections are what makes you money!

Don’t wait. Start networking today.

About the Author

Dawn Goldy is the founder of http://www.netnetworker.com a comprehensive website dedicated to helping those looking for opportunities for networking in south Florida. http://www.netnetworker.com is your one-stop shop for all south Florida business networking needs. Dawn has a B.A. is sociology from Rowan College, Glassboro, N.J and a Masters degree in Public Administration from Farleigh Dickinson University, Teaneck,

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