Luxurious and Affordable SUV BMW X1 in India - By: Govindan

Indian automobile industry is going through an unforeseen boom. Due to buoyant economic condition and emergence of cars in India, every Indian dreams of owning a car, be it a people’s car, luxurious SUV or stylish sedans. The major auto players are competing for supremacy and providing different varieties of cars that are loaded with latest technology and modern features.

For the people who are fascinated about speed and style, BMW cars would definitely be an ultimate choice. BMW (Bavarian Motor Works) which was founded in 1913 by Karl Friedrich Rapp is one of the leading manufacturers of the luxury cars. These cars have become a growing demand for many people due to their outstanding performance, luxurious interiors and royal look.

Although the car price of any of BMW cars is high, it has always been a fascination for car enthusiast because of its perfection, technical precision, and creative design. The car designs change every new generation and its aesthetic performance and appeal is most desirable for all the car buyers.

There is also a great demand of Sports Utility Vehicles (SUVs) in India and BMW has set its foot in Indian Automobile industry by introducing various SUV cars in India. BMW has launched a unique segment in their category called Sports Activity Vehicle (SAVs) that unites elegant luxury and great versatility with uncompromising agility.

This luxury car manufacturer is adding another feather in its cap by introducing the most sought-after SAV model called BMW X1 in India. It is planning to launch their new model on 23 December’2010 with lower price tag to capture a large market share in luxury car bazaar.

It would be available in petrol and diesel variants with six speed manual or automatic gearboxes. It has three models: X1 Highline, X1 Cool Elegance and X1 Corporate Edition. This compact SUV car price would range between RS 22 to 32 lakhs. It would be launched as Completely Knocked Down (CKD) unit and would be developed at Chennai manufacturing plant.

BMW X1 car is equipped with 4-cylinder, 1995cc and 16-Valve diesel engine to produce a maximum power of 177 BHP with 350NM at 4000 rpm and produce maximum torque of 1750 rpm. The car is also armored with long list of safety features like Anti-lock braking system, Dynamic Stability Control (DSC), Alarm control with engine immobiliser and remote control etc.

BMW X1 Corporate Edition (CE) would equip with budgetary features which exclude i-drive interface, sunroof and 6-CD changer. It has simple fabric and black trim seats and the petrol version is priced at RS.22 Lakhs and its diesel version is priced at Rs.24 Lakhs.

BMW X1 Highline Variant has i-drive system, sunroof, parking sensors, Xenon headlamps and leather seats. This diesel version is priced at Rs.29.90 Lakhs.

BMW X1 Cool Elegance has Anthracite Headliner and contrasting piping leather seats in addition to all features of Highline variant. This car would be priced at Rs 32.5 Lakhs.

As BMW cars are marketed overseas as well, BMW X1 car is loaded with latest technology and stylish features that is very appealing. Due to its much popularity, BMW X1 in India has already received numerous pre-bookings.

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