Link Building No-No's to Watch Out For - By: Norris Juarez

Anyone that does extensive link building knows that it thakes a lot of work. Link building is known to be the most time-consuming task when it comes to search engine optimization. The key is to avoid the common mistakes that most others make so you won't waste the time that you put into building backlinks. You have to be really careful when bringing in backlinks that count. When building a link building plan be sure to get your research from experts and reputable sources because it is very easy to base your entire plan around information that does not work and can even get your site penalized. Link building is a lot smoother when you avoid these wrong methods.

A common mistake that webmasters make is that they only link to their home page. If you only want your home page to rank then only link to your home page, if you want all pages to rank then link to all pages. To see maximum results, there can only be one set of keywords for an individual page. The only way to rank for a lot of keywords is to backlink to different pages that have different sets of keywords. Besides that, getting backlinks to your other pages makes sense because these pages are more targeted for your visitors to drop in. And the good news is that it is simpler to gather backlinks for pages other than the home page. If you can get a site owner to agree to post a link to an article or video on a page of yours that offers some good content to their viewers then you have just created a relevant backlink and some traffic to that page. Your main page is like an introduction and table of content for your site so that won't work.

Seeking quantity over quality is the biggest mistake people make when grabbing backlinks. Logically, 5 links should count more than 1 link. But the search engines work differently, as they give a lot of importance to the source of the link. What matters when it comes to links is not quantity, but quality. For instance, having a backlink coming from an authority site is way better than getting 10 links from low-quality sites that are spammy. You may be tempted to get lots of low quality links because they are cheap, but a few links from well ranked sites in your niche will help you far more. If you have too many low quality links, in fact, your website can be downgraded by the search engines, who will see you as an unethical link builder. The apparent shortcuts when it comes to link building won't help you in the long run. Just do the hard work by creating quality content and networking with the right sites to see good results.

Also, PageRank (PR) is for individual pages and not an entire site. You might have a certain page that is has a PR 5 status but your homepage may be a PR 1 because you don't really promote it. PageRank not only applies to ordinary websites but also to any page and site that you can find online; so, paying close attention to where you get backlinks from can make a huge difference to your success.

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