LEVERAGED GROWTH: - WORKING SMARTER, NOT HARDER - By: Dasharath

LEVERAGED GROWTH: - WORKING SMARTER, NOT HARDER

In August of 1888, an Atlanta druggist by the name of Asa Candler paid $2,300 in cash for the exclusive lights to a carbonated fountain drink called Coca - Cola.
Coca-cola was an immediate success in the Atlanta area, and by the turn of the century virtually every drug store in the South featured a soda foundation where a customer could sit down and sip a cold Coke for 5 cents.
Then Candler made a monumental decision that would transform Coca – Cola from a small regional company into an international house- hold name. Candler decided his company could make more money with less time and effort by introducing a unique form of leverage – bottling!

The Secret To Coke’s International Success

There’s a fascination story behind Candler’s decision to bottle coke. Legend has it that a good friend burst into Candler in on the secret for vastly expanding Coca-Cola’s profits.
Te two me bickered back and forth for a good part of the day until Candler’s curiosity eventually got the best of him and he wrote his friend a check. The friend graciously accepted the check and the leaned forward and whispered in Candler’s ear two simple
Words that launched a global dynasty: Bottle it! Fortunately, Candler had the vision to take his friend’s advice. And he rest, as they say is history.

Leveraging Time And Location

Bottle it!
Just think for a moment about the power of these words. Before Coke came in bottles, you had to go to the local soda fountain t order a Coke – or you had to go without. Before bottling, Coke sales could only grow as the number of soda fountains grew.
Bottling changed all that. The consumer didn’t have to go to the soda fountain to enjoy a Coke because in effect, when a consumer brought a six – pack of coke, the consumer brought the soda fountain home with him!
As a result, today virtually anyone in the world can enjoy a refreshing drink of Coca-Cola in the convenience of their home, anytime of the day or night. All because the Coca-Cola Company had the wisdom to leverage time, effort and location by bottling their product.
What is Leverage?

The root word of leverage – lever – comes from an old French word meaning “to make lighter,” which is an apt description of the power of leverage. By wisely using certain levers or tools, difficult tasks can be performed in a lot less time with a lot less effort, thus making them “lighter.”
Consider the effort it would take to replace an engine in a car without taking advantage of leverage. How many strong men do you think it would take to lift an engine out of your car – 5? 10? More/
Now think about how your local car mechanic could perform the same task in a fraction of the time with a fraction of the effort. First he’d position a well-oiled hoist on a sturdy beam above the engine. Next he’d secure the engine with ropes and chains attached to the hoist. Then he’d attach the pull rope to an electric-power fly wheel. With a flick of a switch, the engine could be lifted out of the car in a matter of seconds.

How Corporations Use Leverage

For centuries enterprising people have been making their jobs “lighter” – that is, more productive and more profitable – through the concept of leverage. That’s really what increased productivity is all about – working smarter instead of harder by finding a way to make a lot more money in a lot less time.
Hiring employees is the most obvious way business owner leverage their time. Virtually every major company in the world- from Ford Motor Company to Sony – started off with a sole proprietor who leveraged his time and talents through employees.
If Henry Ford, for example, had built the Model T by himself, he could have pocketed 100%of the profits. But he knew he’d only be able to build a car or two each year working solo. Ford was smart enough to leverage his time and talents by teaching his employees to copycat his system. By taking advantage of the power of leverage, Ford built thousands of cars each year – and became one of the richest men in history!

Getting Real Smart Selling real Estate

Real estate companies have been taking advantage of the leverage concept for years, but instead of leveraging employees, a realtor leverages a team of independent contractor (better known as real estate agents).
Let’s look at how a hypothetical real estate professional named Ted uses leverage to make more money in less time. Ted has been selling real estate for 20 years or so. When he first started out, he was lucky to sell one house a month. But over the years Ted got better at his job. After five years in the business, he would sell 50houses a year on average.
But no matter how hard Ted worked, it was impossible for him to sell more than one house a week by himself. After all, he could only show so many houses in a day. He could only go to so any closings in a week. So he decided to open an office.
Ted recruited some of his realtor friends to work out of his office. Over the years he assembled 20 top-notch real estate agents. Each one of those agents sold 50 houses a year, which meant his office was selling more than 1,000 houses a year!
Now, just look at what leverage has done for Ted. On his own, Ted could sell 50 houses. By leveraging the time and talents of other agents, Ted could sell 1,000 houses – which would be impossible if he were still working alone. By using leverage, he is 20 times more productive while working fewer hours. That’s what the “expression working smarter, not harder” is all about!

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Leveraging Time And Location

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