LCD TV Choosing the Right Sony - By: Paddy Chang

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Sony LCD TV is the first name that comes to your mind whenever you think of buying an LCD TV. Sony is the most trusted brand for electronic goods all over the world. The company started as Tokyo Telecommunications Engineering Corporation in 1945 in Tokyo. Later in 1955, it acquired the name Sony. Sony began production of Televisions in 1960 and entered the flat screen market in 2001. Since then, it has carved a niche for itself and is known worldwide to provide the best quality picture, sound and overall experience of a LCD TV.
Latest Models And Their Features
The latest Sony LCD TV series for 2009 is the Bravia XBR9. This range has 1080p, 240 Hz panel, and is available in 32", 40", 46", 52" panels. The new Bravia VE-5 series models offer power saving as they use a zero watt stand-by power switch. Along with this, they have motion and light sensors that minimize the usage of energy without compromising the performance.
Another series of Sony LCD TV, the Z-series models, offer Ethernet connection. This allows the Television sets to directly access the Sony Bravia Internet Video content using an existing broadband connection. This internet Video service offers a large selection of TV shows, Premium movies, Sports, Music from an array of partners such as YouTube, Slackers, and Amazon Video on demand etc.
The Mid tier models of the Bravia V series brings 120Hz refresh rates. The V series also feature Sony's motion flow dejudder processing. For the more budget minded customers, the S series Bravia Sony LCD TV provides good value for money with a 1080p resolution. The best way to choose the TV is by comparing various models, the features offered and the usage that you would have for the extra features provided with the high end models. Regarding the quality and performance of the Sony TV sets, you should rest assured that you won't have any complaints.
The basic warranty on Sony LCD TV covers one year for parts and labor. You can call the toll-free number if you face any malfunctioning. They will ask you some questions to determine whether it calls for service or repair. If you have a TV that's 30" or bigger, you qualify for home service. After determining the need for service, they will provide you with the contact information of the authorized service centre because the warranty service can be provided only at these authorized centers. Generally, you will find that these representatives are knowledgeable and helpful, thus living up to the high standards that have been set by Sony.
Visit CORE online to get free access to more buying tips on how to shop for a Sony LCD TV.

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