Keywords in Your CPA Website Design - By: Brian OConnell

So you have a CPA website, but what do you do to get more possible clients to view your site? Try optimizing your keywords.

When you start looking into selling your firm with your website, there are certain terms you hear over and over again. One of those terms is "keywords". You hear internet marketers talk about them a lot. Even if you have heard the term before, there may be some questions about what these do.

Basic Definition
At the most basic level, keywords are the words a user types into the search engine to start a search. If a potential client wants to find your firm, they might type "accountant" in the search field. The more likely keywords would include your location, services you provide, and name of your company, too. Of course there are as many variations as there are services that you offer.

The Importance of Keywords
Keywords are the catalyst for getting you those promising clients on the internet. To better understand the importance of these keywords, you need to understand what people are searching for to find your services. When you do, you'll understand more about what attracts them to your website.

Basic Keywords
Your location and services that you provide are some of the first basic keywords that you want to use for your website. Start by making a list of all the services you offer. Now merge each with your location and you have your basic keyword choices for your website.

It is crucial to use your location as a keyword. Use your town/city and the abbreviation for your state (this is simply how most folks search). If you try to compete nationally for a keyword like "accounting" or "CPA" without professional help you won't have a chance. There may just be too many older professionally optimized sites ahead of you. If you optimize your site to your town plus that same keyword, however, you're competing for a much smaller market.

For a CPA website design the strongest keywords would include "CPA", "Accounting", "Tax Preparation" and "Accountants". For some markets these are good keywords when combined with your town and state, but if you're in a particularly competitive market like "Tampa, FL Accounting" or "Atlanta, GA CPA" you'll find yourself at a severe disadavantage. You're competing with some firms that got into the game long before you. If this is the case you should choose more specific services. Expand these keywords by making the terms more specific to what a potential client might need. An example could be a list of keywords like, "Philadelphia tax services accounting." Use a spreadsheet to stay in order with the terms you generate.

Using Keywords
At the very least, use your keywords a couple of times on certain prime pages. An example is your home page. The home page should have the keywords of your main service and your location somewhere in the text.

Once you have customized the home page, move onto your bio page and include some keywords there. Then go to your individual service pages and make sure your location is included within the pages text.

There is a lot more to using keywords - but including them in your website pages' text is a big first step.

About the Author

Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's leading edge web design firms oriented entirely to websites for accountants. His company currently provides websites for more than 4000 CPA, accounting, and tax preparation firms.

Article Directory Source: http://www.articlerich.com/profile/Brian-OConnell/99190

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