Key Elements in Web Design that Give Your Visitors a Reason to Return - By: Grace

In web design, the technical soundness and the visual appeal of the site are paramount. Yet, many times, despite a good design and the graphics, the website fails to attract a stream of visitors, who can be converted into long-term clients. A probable reason for this trend is lack of value and reason in the design.

In order to attract targeted audience to the site, you need to invest in quality website design and other strategies (read: SEO and PPC) that would bring exposure to the website. Once your website manages to gain a prominent position on the SERPs, a stream of targeted visitors would start visiting the site and browsing through it. A steady traffic to your site is half the battle won; the other half of the battle is won when the visitors keep returning to the site and become your customers.

There are several elements that can be incorporated into the web design including:

1)Call to action- When working on the website design, it is important to strategically position an attractive call to action button with a compelling text that catches the attention of the visitors. This button enables them to take a positive action on your site by either filling up the Contact Us details or signing up for the newsletter. By registering for a subscription or by taking a similar action, the visitor shows his willingness to know more about you and work with you.

2)Offer something that cannot be ignored- This is a common behaviour among customers that whenever there is a special offer or something free is being provided by the company, they always prefer to try it. In case of web design as well, you should integrate a section where you can provide special offers and FREE services for a limited period of time to the visitors. This strategy helps in luring your potential customers and entices them to take the first step of getting in touch with you. Moreover, weekly or monthly offers are also a good reason for these customers to return to the website to check out for other freebies.

3)Demonstrate your specialisation- The content of the website isn’t enough in convincing your visitors about your expertise and specialisation. When the visitors see your work, it leaves a strong impression upon them and they feel like working with you. Your work portfolio can be a great way of demonstrating your specialisations. You can also use images and videos to display your expertise.

4)Referral tool- This is another key element of website design that must be integrated in order to engage the visitors and enhance the popularity of your site. The referral tool makes it easy for your customers to refer your site to their friends. Such tools help you track the popularity of your site.

5)Contact information- Your contact page should never be left as a broken link. Rather, you should link it with each of the web page of the site so that the moment your visitor makes up his/her mind to contact you, he can do it with just a click. In the contact us page, you should provide all possible medium through which they can get in touch with you, including phone, email, local address, maps and driving directions.

6)Easy shopping cart solution- In case of e-commerce web design, greater focus should be laid on integrating a strong shopping cart system that facilitates the online shopping experience of the clients. When the customers are able to purchase the desired products through comfortable and reliable source, they end up become loyal customers and recommend your business to others as well.

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About the Author

At Sigma Infotech, we develop website design that is based on advanced technical knowledge, and is created to enhance user experience. We have the proficiency in developing affordable web design solutions that help you maximise your business potential on the Web.

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