JOHN DI LEMME ON “BECOMING AN INFORMATION FILTER AND A KNOWLEDGE SPONGE” - By: Juan dela Cruz

As the title states, “Become an Information ﬁlter and a knowledge Sponge.” On your daily journey to achieve your WHY, you will travel through many different avenues and sometimes you will ask yourself, “Why do I need to meet this person or experience this situation?” The key is to truly understand that you must become an information ﬁlter and use your personal God-given ﬁlters -- your eyes and your ears. I always say that you were born with 4 inputs(2 eyes, 2 ears) and 1 output (mouth).

When you decide to become a ﬁlter and ﬁlter through all the information that is taken in through your inputs, you will begin to ﬁnd answers to the reasons for certain experiences in your life. What you learn from each situation that you experience will be the foundation for future decisions. My personal view is that “every failure is a stepping stone to success, which in turn will become a very long and lovely stone walkway into the castle of your dreams.” Very simply, this quote means out of every failure you will ﬁlter information that will empower you to make wiser decisions based on information you learned from your personal failures! As you begin to realize you must become a ﬁlter - listen and observe more than you talk, you will be amazed at the insight you gain. When you combine becoming a knowledge sponge, along with being a ﬁlter, you will empower yourself to achieve your WHY NOW! Becoming a knowl- edge sponge is very simple. You must immerse yourself in the knowledge of the #1 people in your ﬁeld of endeavor. When I ﬁrst became a distributor in a direct sales organization, I simply did some research and found out what the #1 earners in direct sales/network marketing were doing. As I result, I broke all records and built enormous sales organizations. I was nothing special, but the methods I used were special because they were proven to work. Remember, the smartest people are those that realize they are not the brightest or the best.

Each day that you embark upon your journey toward your Why, you need to be constantly absorbing as much information as possible. Success leaves clues, and usually it is a long list of failures accompanied with one major success. I can tell you that if you have failed in the past and right now are questioning your actions, just become an information ﬁlter and knowl-edge sponge. Start to utilize your four inputs and before you know it, you will hit the mark and succeed! I highly suggest listening to positive personal development tapes and reading some positive material EACH AND EVERY DAY in order to saturate your sponge with the proper knowledge!

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