JOHN DI LEMME ON “ACTIVITY VS. ACCOMPLISHMENT” - By: Juan dela Cruz

Each and every day, all of us continually search for the extra edge to win at the sport of sales and marketing. One of the most important things that you need to know is that there is a thin line that exists between activity versus accomplishment. Many people feel if they are “active” then they are productive. This is not true! Too often people run around shufﬂing papers, go back and forth to meetings and are continually on and off their cell phones, but they never accomplish a single task. Consequently, they never obtain their ultimate goal.

Each day as an achiever, you need to set daily, productive action goals that are results-ori- ented. I personally prefer a goal partner - an accountability partner - someone you can be accountable to each and every day to make sure you did what you said you were going to do! As soon as you instill this into your mindset, you will see the results of your productive efforts ﬂourish very quickly.

The daily compounding of effectiveness will be very dramatic for you to witness. The key to success is leverage, but you must be conﬁdent in your efforts to be duplicated in a productive manner. You need to ask yourself a very powerful, truthful question every night as you retire to bed, “If everyone did today what I did for my business, how much would they have actually accomplished?”

Always remember, a small improvement over a long period of time produces dramatic results! Begin to review your actions TODAY...RIGHT NOW! Conﬁrm that they are accomplishment- oriented and that your mindset reﬂects productivity versus pure movement as activity. I WARN YOU! You will begin to see outstanding results begin immediately. Always be a truthful judge of your actions and determine if you are just being active or are you accomplishing your ultimate outcome through your daily activities.

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