Is your Banner Ad making that impact? - By: myseopandit

Banner Ads are a great way to attract relevant traffic to your site but you need to have your basics in place before you venture out with your Ads. Here are a few best practices to make your Banner Ads strike the right cord with your target audience:

* Keep it simple: The more the clutter, the less are the chances of your ad being clicked. Internet users like to browse through the maximum information in the minimum possible time. Tell them what you want to say and tell them fast.
* Make it appealing: The colors, the font, the graphics and the content- all play a major role in the success or failure of your ad. Make sure your ad is in sync with your target audience.
* Research: This is the key. See what your competitors are doing and how you can do it differently. Target your ads properly. Make sure it reaches the right audience.
* Placement: CTR or Click through Rates is highly dependent on the placement of your ads. In general, ads placed near the content generate a better CTR than ads placed elsewhere.
*
Placement of Banner Ads and their respective responsessource : elegantbanners.com
* Call to Action: Ensure that your ad has an effective Call to Action. Your entire ad may be clickable but the Call to Action is crucial. It stresses on what you want your visitors to do with your ad.
* File Size: Ensure that your ad is optimized. Most websites specify the permissible file size. For those sites which do not, make sure your file size is about 45 to 70kb.
* Link to the main site: Your Banner ad campaign can be a major disaster if the outgoing link is broken. Worse still it can be a major turn off for your visitors, if your ad and landing page are not in sync. Make sure your landing page conveys the same information for which your banner ad was created in the first place.

About the Author

Our team constantly educates itself on the changing algorithms of web applications so that we can deliver the best to you. We are a mix of energy, creativity, technical expertise and dynamism. Together we work to deliver the best in Search Engine Optimization (SEO) services to you.

Article Directory Source: http://www.articlerich.com/profile/myseopandit/194533

Additional Articles From - Home | Internet business | Site promotion