Is Now The Prime Time To Cancel Your Cable? - By: Paddy Chang

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With the holidays looming and the credit crunch biting, is now the time to cancel your expensive cable subscriptions? After many false starts, now seems to be the time you can seriously use the internet for TV viewing.
No longer do you have to use a laptop or pc in the corner of the room, you can now use your big flatscreen HD TV set . By using hardware and wireless services such as Roku, Boxee, Apple TV and Netflix. You can easily set yourself up and be watching the latest movies and hit TV shows directly on your TV.

Cut Your Cable TV
Although millions are already watching television and video streams via the Internet, only now is it becoming accessible to everyone. Websites like Hulu show streams and catch up tv from NBC, ABC, and Fox with a viewing figure number of over 40 million every month, this is more viewers than every Time Warner channel put together, including CNN, TBS, and TNT.
You can also by making use of your broadband connection, view the BBC, CNN amongst others. There are services such as Netflix, Amazon TV on demand, Apple’s iTunes, and the coming Sony Online. There are many online websites where you can watch literally hundreds of channels.
If you look around the average house, you will have more and more devices that are internet enabled and capable of streaming tv and video. The next generation games consoles from Sony, Microsoft and Nintendo are all internet enabled and ready to stream. Most have services available right now so you can start watching online today. Add to the mix the plethora of set-top boxes such as Roku and AppleTV systems.
The real exciting development that opens internet tv to the mainstream are the new generation of Internet enabled TV sets complete with wireless Wi-Fi built in. These new Widget enabled televisions come from all the big manufacturers such as Sony.
When you look at whats available for free, how long can you justify paying that expensive monthly cable TV subscription?

Rumours have been afoot that Apple was negotiating with TV networks for a subscription service for TV shows via the iTunes store. However, the imminent Comcast buyout of NBC may well kill the idea.
Last month it was reported that Apple was sounding out the TV networks about a subscription based service for tv shows at $30 per month. The idea was to base the subscription service around the iTunes service across a variety of hardware platforms.

iTunes Subscription Service
The plan was that as Steve Jobs (Apple co-founder) was a big shareholder in Disney who in turn own ABC, the content provider was already in place. But with a Comcast owning NBC, would not be interested in playing ball
Analyst of Diffusion Group, Colin Dixon commented that if Apple comes to a Comcast-owned NBC looking for a content-related deal, he believes “they’ll just say no.”
In other words, this could present a potential scenario where Apple could offer a subscription TV deal lacking one of the four big US networks. And still, there is no guarantee that CBS, Fox and even ABC are willing to deal.
Through the NBC deal, Comcast will also gain control of a number of prominent cable channels that produce original content, including USA Network, SyFy and Bravo. Content from all three cable networks, along with broadcast NBC, is currently available on iTunes.
NBC Universal had its share of issues with iTunes, long before Comcast came along, including the company’s chief executive, Jeff Zucker, urging his colleagues to take a stand against iTunes. He argued that the service undermined the ability of traditional media companies to set profitable rates for their content online. He said that Apple “destroyed the music business,” and would do the same by mispricing video content.
But in 2008, the allure of 65 million viewers at iTunes proved too much for NBC Universal to stay away. After a year of absence from iTunes, the network brought its content back.
However the Comcast deal means that everything will change and they will be pulling all the strings.

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