Internet Web Site Marketing Includes Easy Steps to Top 10 Keyword Ranking on Google - By: Sandi Belisle

Internet web site marketing does not need to be complex or complicated for the main needed work on a website. Everyone just makes it sound complicated but it is the words that are used and the explanations that are complex.

internet web site marketing must first be concerned about the keywords chosen to describe the website. This is where the most time should be spent researching and evaluating the best words. Since the website is no different when doing your internet web site marketing than building a house and the keywords are basically the foundation of the house where everything operates and interacts with these, this is extremely important.

A keyword for your internet web site marketing is simply a word or a group of words put together that when placed in a search bar for google, yahoo, bing, dogpile, ask, etc., a listing of websites are shown to you and considered to be authorities by the search engines for these searched words. To obtain a position within that list for internet web site marketing, certain things must be done to accomplish this and some are more important than others.

First selecting the right keyword is imperative. Before you start researching, brainstorm with just a pen and paper. Think about all of the words you would use to describe your website you will be creating or have just created and if you were to tell someone in the shortest amount of words as possible, what is the website about, what would those words be. Make a long list for your internet web site marketing.

Secondly, confirm you are viewing your website as others would by taking each keyword and placing it into the search bar for keywords. Does this bring you a list of websites the same as your topic or similar? If you find you are not receiving what you need, the next step should solve that.

Go to google’s tool located at adwords.google.com/select/KeywordToolExternal and using this, enter in each of your keywords you had chosen, one at a time.

Google will give you suggestions and a long list of keywords to research. Again, take one keyword at a time and enter into the keyword search box.

You should find a keyword that is an exact description for your internet web site marketing.

If you already have a website, just enter into google’s tool the url for the website and google will give you its suggestions for your internet web site marketing, of keywords based on the words you have entered on the website as content.

You now have a keyword but you do not know if it is still a good keyword. If you concentrate on a keyword with no monthly traffic, you will end up with no monthly traffic. You want to select, as one of your keywords, a keyword around 10,000 monthly searches which googles tool will give you that information.

It is best to select up to about 5 keywords for your internet web site marketing. If you have any more than that, it would be difficult to give each keyword the necessary attention it needs. If you have less than that, you will find you do not have enough to grab a top 10 position as you are what they call putting all your eggs in one basket. When doing your internet web site marketing, you never want to do that.

One other factor, necessary to know in choosing your keyword, is what is the exact competition for that keyword. You will need to find out how many webmasters are actually optimizing their website for this keyword. You will not find out by viewing the numbers received from using the keyword search.

When choosing your keyword, choose one that is to be considered your main keyword and gets the most attention. You then need to optimize your website for all your keywords but do them individually, one at a time to ensure each one gets the necessary attention.

Your meta tags should contain first the exact main keyword as the first word in your title, description and keyword list. You then take your second important keyword and do the same but make it the second word. You will generally find the title will be too long if you attempt to place more than 2 keywords in it. The description can handle 5 keywords but again, they have to be done in order of importance.

Writing sentences for your content and adding your keywords is somewhat difficult to do so first, write your content as if you were not concerned with your keywords. Once you are satisfied it reads the way you would like it to read, you then tweak the content to allow for the keywords.

You now need to be concerned about the exact placement of the keywords. When tweaking, you may even need to rewrite a sentence here and there for the sentence to have room for the keyword in order to have quality internet web site marketing.

The most important keyword should be the first word the search engines see and view in your content. Each paragraph should be about 3 or 4 sentences in length. After the first paragraph, ensure that your main keyword is in each paragraph of your content.

Once you have this done, go to the second keyword and attempt to place your second keyword following the position of the first keyword as close as possible. Do this for all paragraphs.

If you should want to become more technical with this, you can find a tool which gives you the density of a website for a keyword and use this for all the top 10 websites for that keyword and compare yours with theirs. It is good to be higher in density than most websites but you do not want your keyword density so high that you are spamming the search engines.

Another good placement for your keywords are titles and subtitles using the h1 and h2 meta tags. H1 and h2 tell the search engines that these are important words to your website. Use the h1 for your main keyword and use the h2 as subtitles in various places on your page which would be your second important keyword.

Another good placement for keywords is what is called the alt tags for images on your website. Use the alt tags for placement of your keywords. A very important factor that many people aren’t aware of is that in your keyword meta list should only reside keywords that are shown as words in your content or again, you appear to be spamming the search engines. If they are a keyword, then it is expected the word should be in the content somewhere on the page where the meta tag resides.

To ensure that your optimization completed gets the maximum work necessary to drive up your keyword ranking, obtain good quality back links pointing to your website. Use the meta tags you have created for your internet web site marketing.

Plan to add new information to your website quite often. It could be in the form of news on a news page, testimonials, or things that give you the opportunity to add content. Search engines love new content from webmasters who concentrate on good internet web site marketing practices.

About the Author

There are so many aspects to internet web site marketing that we have chosen to help others with the information that we learn and experience for marketing websites. Our motto is that time is money and by saving time, we are actually making money so in essence we are indirectly attempting to help others make more money on the internet.

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