Internet TV success – This is just the beginning - By: Paddy Chang

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Internet TV is still in its birth pangs and despite its massive success has a long way to go. So says a BBC iPlayer spokesman.

Ashley Highfield, who was BBC head of Future Media and Technology and is now the MD of consumer and online – Microsoft UK commented:- “Internet viewing is still a very small proportion of television although it is growing exponentially. The growth I think is going to surprise people.”
He also said that internet TV is a crucial factor in the future of public service broadcasting as well. “This is now front and centre stage of the political agenda”.
The prolifiration of affordable laptop computers were cited as one of the factors pushing internet TV, however he also said that mobile devices are not yet ready for internet TV streaming:- “I think mobile still has a long way to go before it’s used by people to watch long form content.”The advancement of online streaming video and TV technology such as Microsoft with their Silverlight platform and the latest Flash players, alongside effective DRM and geo targeting are also major factors in internet tv’s growth.
The world is ready to embrace internet TV after the success of existing platforms, software and websites. Also mentioned was the fact that whilst consumers are cutting back on pay TV such as cable and satellite TV, they are keeping the broadband connection for online entertainment.

Watching TV shows online is booming as we know and now the internet TV show ratings confirm it. It has been announced by Nielsen that the Show viewed the most online is Lost which had a mamoth 1.4 million unique views during December last year.
The Stats which cover December 2008, shows the results from the major networks who have an online internet TV website.
The show was at number one and is followed by Saturday Night Live, having 1.1 million views from unique users. Grey’s Anatomy came in at number three having 879,000 views. Desperate Housewives and Heroes brought up the rear.
Here is the full results of December’s viewing figures.

So with the increase in broadcasters showing premium content online, why do you still use Cable or Satellite TV?.
The previous limitations to online TV such as low quality streams and slow buffering are now gone. Websites like NBC and ABC let you view all premium prime time TV shows free and even some are broadcast online in HD. Plus it is now easy to connect your PC up to the television in a variety of ways.
If you have’nt already moved to viewing online, then you should at least start making use of it as pretty soon it will be the dominant broadcast platform.

For those of you of a certain age will remember the classic Star Trek with Scotty, Bones and Captain Kirk. They may all be walking around with zimmer frames now, but in their prime the starred in the most influential and groundbreaking SciFi series of all time.
And now thanks to Youtube and CBS, you are able to watch all the Star Trek episodes in full and in high definition. CBS have put onto their Youtube channel 70 full length Star Trek episodes.
Youtube have been agressively moving away from karaoke videos and people falling over, and more into mainstream internet TV. And now have a sizeable collectiopn of Movies and TV shows available.
The CBS channel on Youtube doesnt just cater for Trekkie fans though, you can also watch other full length TV shows such as MacGyver, Jericho and Beverly Hills 90210.
The only problem is that for non US residents, the streams are unavailable to watch.
However if your into your Klingons and are desperate to view there is a solution. Check out our post on watching restricted internet tv streams outside the US.
I need to get my phaser and find some spandex to wear. Beam me up Scotty.

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