Internet TV on The Rise Again As US Figures Skyrocket - By: Paddy Chang

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Comscore have released the latest internet tv viewing figures for September, and the trend is up, up, up. Watching Internet TV in the USA has hit record levels again for the month of September with figures of around 26 billion videos watched throughout the month. Watched by over 168 million US Internet viewers, so says comScore Video Metrix.
The usual suspects occupy top spots, with YouTube responsible for over 40% of that number. Delivering around 10.5 billion videos viewed, or 40 percent of all videos watched on the net. YouTube.com accounted for 99% of all videos seen. Hulu came in second with 583 million (2.2%) followed by Fox Interactive Media with 547 million videos viewed (2.1%) and Viacom Digital with 513 million (2%).
Over 168 million viewers watched an average of 154 videos per viewer during the month of September. Google sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).
Some of the findings of the September survey also include: 84.8% of the total U.S. Internet audience viewed online video; The average online video viewer watched 9.8 hours of video; 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com (82.4 videos per viewer); 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos per viewer); The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes of videos per viewer; The duration of the average online video was 3.8 minutes.

Looking to the future, expect the trend in growth to continue, however with the new internet enabled tv technology and the rise of online video sites in general. Unless Youtube can keep on top of the internet tv game, they may just start slipping in the next few months.

Sony have been dabbling in the world of digital downloads, including movies for a while with its successful PlayStation Network. The network has over 33 million users during its first 3 years of existence providing a combination of free and paid content.
So, for early next year it is planning to release a online content service, provisionally to be called the “Sony Online Service,”. The service will bring online movies, music, books, games and other media to connected electronic equipment including Bravia televisions, mp3 players, laptop computers and mobile devices/mobile phones.

The company is looking to gain an edge in the increasingly tough consumer electronics market. Kaz Hirai, executive vice president of Sony commented:- “I’d like it to get off the ground as quickly as possible. Earlier in the year is more preferable.”
The PlayStation Network currently offers content from all the major Hollywood studios and several TV networks in addition to Sony’s own content and Sony hopes to duplicate this on the new online service.
Looking to the future Hirai said the service could be expanded to products offered by other manufacturers, but that isn’t initially being considered.
“The first priority is for us to make sure the Sony Online Service is a point of differentiation for all Sony devices. Given what we bring to the table, the range of content and breadth of hardware in combination, if done right will be a successful formula,” he said.
Sony have, like many in the electronics market, had some rough financial times and is struggling during the current recession. Apple on the other hand has had record sales and this quarter looks promising too. Sony have decided that online content is the way to go. And with millions of Sony users waiting to download, now is the time to come up with its own itunes store.

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