Internal Communication plays a pivotal role in determining the health of an organization - By: Career Opportunities

Internal Communications form the back bone of your organisation. Employees are more productive when they are well-informed about your organisation.

Internal communications are direct two way communications between employers and their staff. Effective internal communications are essential for establishing credibility, providing direction and generating enthusiasm in order to make things happen.

In earlier times organisations placed more importance upon the customers who bought their products and services, emphasising advertisements or other marketing techniques, resulting in organisations overlooking the influence of their own employees. This in turn resulted in defective communications among employees. Research has proven that when employees are ignored by management their performance decreases. This in turn results in de-motivation and thereby in a sales and service decline.

We totally ignore the fact that poor “internal” customer service negatively impacts the “external” customer service. Internal customer service refers to services directed to others within the company. Actual customer service begins and occurs within the company itself. In order to ensure that your organisation operates better in the marketplace, you have to ensure that your staff are kept well-informed and well-trained.

Maria Brown, a professional of Reed Personnel Services FZ-LLC writes, “If the internal communication and employee outplacement processes are not handled well, they can have a significant negative impact on the organisation's reputation, employer brand and the motivation and performance of the retained employees.”

The following are a few of the benefits of good internal communications:

• Better understanding of staff requirements
• More effective management of the organization
• Improved staff morale and motivation
• Being well informed by the firm enables the staff to face customer related challenges and attain higher targets
• Staff satisfaction promotes good customer service

Internal communication needs to be strategized in a consistent manner to reach the employees. There are many ways in which communication can be carried out. A monthly newsletter is one of the best ways to reach employees; it can include messages from the top management of the company, staff award details, happenings within the firm, new recruitments, employee birthdays, etc.

About the Author

Careertunity.com a leading online Dubai job portal provides career opportunities, job in Dubai, Jobs in UAE, and Jobs in Middle East (www.careertunity.com )

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