Ideas For Using A Table Top Display As Part Of A Larger Trade Show Booth - By: Chris Harmen

When most exhibitors think of a table top display, they think of a small exhibit set up alone. They aren't thinking of it as one part of a larger exhibition, a support that works alongside their more complex displays. A tabletop unit is certainly useful as a freestanding exhibit, but it can be even stronger when combined with another unit.

Envisioning A Table Top Display Inside A Booth

One way to make your tabletop display more interesting is to use it alongside a one or two sided banner stand. This is a common technique.

However, a tabletop unit inside large displays is another interesting idea. The first use is to simply place it upon a surface inside of the exhibit. Once set up, it acts much like it would if used alone, but with several added benefits. First, it creates another dimension of visual interest because it is set apart from the booth behind it. In addition, proper planning can yield an excellent opportunity to use both sides of a double-sided small unit at once. Simply organize a kiosk or small table in the center of your booth where visitors will be able to easily see both sides of the exhibit. This setup can be quite dynamic if done well.

A second benefit of using a table top display inside your large stand is that the smaller unit can provide a strong emphasis that its larger counterpart may not be able to provide. A tabletop unit has an inherent differentiation from the rest of its surroundings which can be enhanced by carefully chosen design. Many companies have used tabletop units as an accent, drawing attention to a particularly exciting function or aspect of their product.

Judging Whether The Displays Will Work Together

Combining two different stands is not an easy thing, especially if they were not designed to fit together. If you've determined that there is room in your larger displays for a new addition, consider how their color schemes and designs will mesh. They need not match exactly, but if one is radically different from the other, they may not look natural when put together. Having a bit of dissonance between the two will make the information on the smaller exhibit stand out, but may be problematic if it's simply too incompatible.

Typically, you want the two displays to have at least one major unifying element. The identity of that element can vary depending on the exact design. For instance, one company might keep a consistent color theme in its larger exhibitions, yet depart from that to discuss one key point of a new product on a smaller unit. That departure would serve to draw the eye to that key point, upsetting the visual similarities just enough that the emphasis is properly placed. If that same company were to use a different color scheme and promote an entirely different product, it would likely find that the impact of the smaller exhibit was largely wasted.

Putting All The Pieces Together

Whether you have designed two exhibits from the ground up or are considering combining two previously unrelated stands, ensure that you test them together before the actual convention. Comparing them in theory is a good exercise, but nothing will be certain until you can view them together. Colors change in different lighting. Scale seems off when viewed in person. If anything is wrong, you want to know about it before you head to the event. Once you get there, you want to know that your combined displays make a strong, positive statement and enhance your company's presence. If you follow these tips and test beforehand, you'll be able to present with confidence.

About the Author

Chris Harmen writes for Siegel Display, one of the leading producers of convention displays. Whether your company needs a table top display or a full convention booth, Siegel can provide.

Article Directory Source: http://www.articlerich.com/profile/Chris-Harmen/89665

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