I know in this world of fast living, people are not the most patient. But a new survey shows that ar - By: Paddy Chang

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I know in this world of fast living, people are not the most patient. But a new survey shows that around 81% of online video watchers will leave a website if the video starts buffering during the stream.
The study carried by video analytics company TubeMogul showed that rebuffering is a serious issue for stream viewers online. The study also found that whilst a mere 7% of streaming video is slow to load, it also in stating the obvious found that internet video does not match TV quality shows.
“The technology just isn’t there yet to have a TV-like experience,” David Burch, marketing director at TubeMogul, said in a statement. “And if it’s an advertiser hosting video on a branded site or distributing it across the Web, people are just clicking away when they see that spinning wheel.”
The study by TubeMogul sampled 192 streams from top online video content suppliers–Akamai, Limelight, Edgecast, and Bit Gravity to name a few. According to TubeMogul, the services it tested “help to power video across thousands of sites.” But they aren’t quite doing as nice a job as some users had hoped.
TubeMogul found that Limelight performed best out of all the services it tested, experiencing slow load times just 4 percent of the time. It was followed by Panther Networks, Akamai, Edgecast, and BitGravity, respectively.
Even though slow loading is offputting for viewers, it hasnt stopped the massive rise in online tv and video viewing figures.

UK television network ITV2 is putting episodes of The Vampire Diaries on the internet as a pay to view basis months before the show premiers on traditional tv.
The network is hoping viewers will pay via its iTunes store to get an early viewing of the hit shows and not go down the illegal download route. It also hopes to create a fan base for the show ahead of its February terrestrial debut.

Vamoire Diaries PAy To View ITV2
The 22-episode series, based on the series of books by LJ Smith and will be available for the sum of £1.89 for standard definition and £2.49 for the HD version
The first 10 episodes will be available for a fee on iTunes over the coming weeks in standard and high-definition, starting today. The subsequent 12 episodes will be offered the day after they air in the US.
The Vampire Diaries is based on LJ Smith’s best-selling book and was produced by Dawson’s Creek creator Kevin Williamson (Scream, I Know What You Did Last Summer). It follows two vampire brothers who clash over the soul of a high school girl.
Josh Berger, president of Warner Bros Entertainment UK, said: “We’re committed to providing our shows with the best possible launch platform. The highly innovative approach to releasing The Vampire Diaries gives us and ITV2 the chance to maximise excitement ahead of its UK premiere in February, and provides consumers with a high-quality legal alternative to pirated versions.”
The ITV2 iTunes store has been open for a couple of months, offering content that has previously been aired. This is the first time it is offering content early to paying viewers.

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