Hulu looking to Launch its Free TV in The UK Within Two Months Provider - By: Paddy Chang

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Hulu has revealed that launching its online Free TV services in the UK is a top priority and has said it is ready to work with isp’s to make it happen.
Although currently only available in the US at present, a UK launch of its TV player is widely expected to happen in September of 2009.
Previously we have commented on Hulu’s growing interest in the UK market. See Is Hulu coming to the UK? and Hulu tv content to go international?
Senior VC at Hulu International , Johannes Larcher said at the Future of Broadcasting conference held in London that the Company was making the UK a priority as it rolls out an international service.
He was not confirmin which UK broadcasting partners Hulu was talking to, and he would not confirm a launch date. But it is believed that negotiations with the BBC, ITV and Channel 4 are continuing, and a launch during September is still the plan.
“We are talking to everyone. The UK is our number one priority in terms of international expansion. We are very interested in the UK. We hope in the very near future we will have some plans to reveal for the UK,” Mr Larcher explained. He added that the “UK was very ready for a product like Hulu”.
Questoned about Hulu ensuring that the UK version of its player would have high quality video, he said that the Free TV service was open to working with British internet service providers to make sure its quality was maintained.
He also revealed that the UK version of Hulu would be different from the American Hulu offering, as it would be more localised. He said:- “We will localise our model so we are not perceived as a US company,”.
He also said that that after the demise Project Kangaroo, Hulu was trying to grab market share in the online video market. Project Kangaroo was the name of the proposed UK Catch up TV service a la Hulu proposed by the BBC, ITV, and Channel 4, which was blocked by the Competition Commission earlier this year. “Project Kangaroo has opened up certain opportunities we would like to exploit,” said Mr Larcher.
Commentators are suggesting that Hulu will follow the existing UK catch up tv services in allowing access to content the night after it broadcasts and for 30 days thereafter.
The UK is crying out for a service like Hulu enabling access to all TV show content on demand from a single source. So the sooner it arrives the better.

TV Streams from the big American TV networks of ABC, CBS, NBC and Fox and including Hulu dominate the internet TV sector in the US. So says a new report from UK research firm Screen Digest.

The report reveals that that online advertising supported TV is a big money maker, generating $448 million during 2008 and is set to rise to over $1.45 billion by the year 2013.
The major video site YouTube will struggle in the future due to having no affiliation with any of the major rights owners and therefore unable to show premium content. MAjor networks and the Hollywood film studios are expected to continue to limit deals with third party sites and choose to build their own syndicated advertising supported internet tv and video services, like Crackle, developed by Sony Pictures, and the CBS Audience Network.
This will mean that non affiliated video sites will have to either create their own unique and original programming or stick to showing user generated videos.
“With better targeting and increased ad inventory, online TV services could be generating per-viewer revenues comparable to an average TV broadcast viewing in as little as three years,” said Arash Amel, author of the report. “However, based on the current online ad strategies implemented, it will account for 2.2 percent of all US TV advertising revenue by 2013, but definitely won’t be generating enough to offset the US$ 2bn we expect total US TV advertising to have declined by during in that period.”
“The challenge right now is to maximise the ad-supported online video business model, see how new forms of short form and traditional long form content can drive growth, and explore more advanced methods of video advertising while there are still revenues from the traditional business to support the transition to multiplatform,” added Mr. Amel. “In this regard, the next few years will be critical.”
The report goes on to say that free internet TV will challenge the paid model of content download services such as Apple’s iTunes, as well as pay per view and subscription models, which will require innovation in order to remain competitive. However, Screen Digest forecasts that the paid market, driven by the respective hardware ecosystems of the leading service providers, and high value sports events, will continue to grow by 67% to reach $1.33 billion in revenue by 2013.

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