Hulu International Launch In The Wings? - By: Paddy Chang

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The recent launch of Hulu Plus looks set to finally kickstart a Hulu international service say reports. The News Corp, Disney and NBC owned Catch up tv service that is currently US only, looks like it will be appearing on a whole range of devices such as iPhone, iPad, PlayStation 3 and Xbox 360 via the subscription service and this will open the door to a globally paid distribution network.
Hulu have taken a look at launching internationally before, in the UK one of the biggest tv networks, ITV was reported to be close to signing a deal with Hulu. However the deal was abandoned due to equity share disagreements and the fact that ITV wanted to concentrate on its own catch up tv service, the ITV Player. However it is beleived the door was left open for further discussions.
The paid ‘Hulu Plus’ launch has not had an easy ride so far though, many are complaining that they have to pay monthly and still put up with advertising throughout the show. It may funnily enough have an easier ride in other areas worldwide if it allows viewers to watch hit US shows before they are broadcast on the networks. But then thats a whole new problem to sort out.

The idea is to create a customized YouTube experience for every user to be able to enjoy full-screen video content. And while the long term goal may be to get users watching content on their Internet-ready televisions, this initial launch is all about the web version. In fact, there’s not a single mention in YouTube’s blog announcement of the word “television” (though they do say that using YouTube “becomes like watching TV”).
While YouTube’s long term strategy is to get users watching video content on their Internet-ready TV’s, This initial release will concerntrate on the web version.
You can get a first look at Leanback by going to youtube.com/leanback in your web browser. You’ll have to sign into your YouTube/Google account first, but after that the application runs. When first run at the bottom of the screen represent videos you’ve seen, and similar videos, and the first video on the list starts playing automatically.
At first, it’s a bit confusing. There aren’t really any visible buttons or options, as the video takes up the whole screen, and it’s so free of clutter that it’s almost paralyzing.
I kept hovering my mouse over the screen looking for options, when a helpful transparent tip popped up suggesting I try using the arrow keys jump forward or backward in the stream to a specific video. The hint appears whenever you try to click on anything, and looks like this:
Of course, you’re welcome to just “lean back” and enjoy the show. The left and right arrows will take you to the next video in the stream. The up arrow will bring up a search bar and the down arrow reveals the video player controls. They look like this:
Hitting the down arrow again (after you’ve pulled up the player controls) will bring up the various streams you can choose from: Your Stream, Autos & Vehicles, Comedy, etc.
The basic idea is to be able to use YouTube in most of the ways you’re used to, but without a mouse. Because televisions don’t have mice, but most remote controls do have arrow keys.
But there’s also a huge part of this that is all about customized content. And frankly, as I’ve said before, the “recommended for you” section of YouTube is one of my least favorite features. It assumes that I enjoy every video I see, so that even a video I hated shows up in my Leanback stream, along with videos similar to it. Your personal stream also includes videos being shared by your Facebook friends—if your YouTube account has been linked to your Facebook account—which is disappointing. I’m not sure YouTube is aware of how few of my Facebook friends share my taste in video. It would be nice to have a control that easily allows me to remove a particular video from my stream, but maybe that’s one of the features they’ll add later.
It’s still in beta, and there are some things to work out. For instance, a lot of videos look like pixelated on my full-screen view. I do have a 22-inch monitor, but so do a ton of other people. And most TV’s are much larger than that these days. If only I could filter out the lower-quality videos from Leanback, because it’s a huge turn-off to see someone’s giant pixelated head after watching an HD video clip.
Regardless of this, this is definitely a big new step. And I expect Leanback to greatly improve at a rapid pace and add features as it matures and moves out of the beta stage. For now, the web version isn’t likely to reinvent the way I experience YouTube. But there’s little argument from me that this is, by far, a far superior way to experience YouTube on a television.

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