Hulu Brings TV Shows Back To Life - By: Paddy Chang

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TV website Hulu has been going through a lot of changes and is still finding its place in the online tv landscape, but in the area of boosting flagging network tv shows it is doing a great job.
Although speculation is rife that the hit website may be taken over by Comcast and all its premium content locked out to non paying viewers, it may be a great place to revive shows that the networks no longer want.
Existing broadcast schedules have a time slot and a desired demographic, which has conspired to make broadcast networks rather tepid and even neuter good TV.
Once a show starts flagging or dropping viewer numbers, the writing is on the wall and usually the next series is axed, and the show ends its natural life, but on Hulu previously dying shows are getting a new lease of life.
Take a look at the hit show – Terminator: The Sarah Connor Chronicles. The series premiered on Fox with good figures in January 2008, its second and last season each show averaged a dissapointing 4.6 million viewers. However on Hulu usershave ranked it in position 35 out of the sites favorites.
Another show Buffy the Vampire Slayer was struggling to get over 5 million viewers. It was killed in 2003 during its seventh season, but has come back as the number 21 most watched Hulu show.
There are many more examples that show the online tv audience are a seperate breed that can revive an ailing show or even used to judge a new pilot show. If the top shows become pay per view it could be a great way to keep existing users happy.
It may be that the networks will, instead of holding the view that the web is an extension of what they offer on standard tv, the web could be used to distribute a different kind of entertainment content and thereby allow online tv to be a positive influence instead of killing there business.

Nielsen have released the online viewing numbers for the month of September 2009, and viewers time spent watching online video has increased by 25%.
Even though Internet tv and video is only a small amount of the total video consumed (2%), the fact it is increasing so much and so fast shows that its a very healthy market.

In September, Nielsen reveal that the total number of online video streams grew by 24.8% compared to the same time in the previous year, to 11.02 billion streams. The amount of time spent viewing during the month came in at 195.2 minutes, also up by 24.8% versus the previous year.

There was however a minor dip compared to August’s figures: 3% in total streams and off 4.7% in the time per viewer per month.
Unique monthly September viewers also climbed year on year. The figures were up 12.3% to 139.3 million. The number of streams per viewer also was up 11% to 79.1 average streams per month.
King of online streams is still YouTube with more than 50% of all video streams online in the US, a massive 6.7 billion, the site also claimed over 76% of all unique viewers in the US with 106 million.
Young upstart, Hulu was in second place but a long way behind in numbers. Showing 437.4 million streams and 13.5 million users. Yahoo has a little more than half the number of streams of Hulu with 228.5 million. However the site has more than twice the unique monthly visitors, at 30.1 million.
Behind Hulu and Yahoo is MSN/Bing and Fox. MSN has 180.1 million streams and 18.1 million uniques, Fox has 139.6 million streams and 14.3 million uniques. Facebook also made an impression coming in 10th position in the table in the number of streams (110.4 million), however it came in third position (23.1 million) for number of unique viewers of online video.

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