How webcasting can be used to assist training - By: Barney Brown

Streaming content over the web has become increasingly popular with the help of webcasting technology. Webcasts can be presented either live or on demand. The technology has already attracted a number of consumers who enjoy participating in video webcasts for various purposes. However, a large number of businesses have realised the potential of webcasting for use in corporate communications, investor relations, lead generation, and most importantly, training. With evolving webcast technology, businesses now look forward to Webcast solutions that easily integrate with other CRM applications and communications deployments.

The high quality audio and video capabilities of Webinar Software makes webcasting an excellent way to host online events to deliver training or information. Recording Webinars enables businesses to help train their staff, distributors and even clients and offers them the flexibility to learn at their leisure. Those with travel restrictions have the convenience of attending a virtual conference no matter where they are located. Webcasts are ideal for customer training as well. Employee training methods can be presented to employees with the help of a webcast, which is often an important function of an organisation. The versatile and dynamic nature of Webcasting enables users to make the most of the web and broadcast media in order to provide information that is easily accessible and helpful in training.

It is possible to hold training sessions that can be viewed by participants at any time. It is the ideal way for new users to get started. Moreover, it helps to increase the overall accuracy and efficiency of staff that can learn important skills. Webinar allows a business to train attendees at various locations at once. This saves plenty of time and increases business opportunities as well. In addition, it is a great way to save on lost training days where sick leave, and other unexpected circumstances could otherwise lead to loss of time. With webcast solutions, it is possible save these costs and allows staff to participate according to their own schedule. As employees may be scattered around, it is easy for them to collaborate and receive training quickly and effectively without losing any time and productivity. In case of external users, organisations can also charge for the convenience of online training especially for certification and compliance courses.

About the Author

Barney Brown is a co-founder of http://www.workcast.co.uk. Since helping launch the business, he has been instrumental in the global adoption of WorkCast’s webcasting platform WebCast Manager and related managed services. He is responsible for Sales and Marketing operations which he manages from WorkCast’s U.K. headquarters.Prior to co-founding WorkCast, he held a number of senior management positions in the IT and Telco industry, holding a number of Sales and Marketing positions at organisations including BMC Software, Experian QAS and Opal Telecom. Barney has a long and successful track record in starting, growing and managing effective direct and indirect sales channels. Barney has a 1st Class Honours degree in Marketing and Economics from the University of Wales, Aberystwyth.

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