How to win local search in 5 easy steps - By: Arthor Greenwald

If you are a small business, or even a big business with a regional presence, local search engine optimisation can be an easy path to the top of the search listings. Here's how, in five easy steps:

1. Have a genuine local presence. Local SEO is so valuable at the moment that big businesses are trying to hone in on the action. If your business covers a number of regions, it is possible to establish a local search presence, but only if you have a genuine local address.

2. Establish a local domain. Another essential for regional SEO is to embed your locality in your domain. Registering with a .co.uk address is a basic way of telling the search engines 'I'm local and I'm relevant!'

3. Show your locality on site. Make people aware of how local you are within your site by doing a little on-page local SEO. Include your address in your 'about us' page, list it in the footer of your pages, and include a few regional keywords in your basic on-page SEO work.

4. Hook some local authority links. Once you've entrenched your locality within your site, it's time to start gathering support from local sources. Some of the link resources you can look into include:
*Registering with local directories
*Approaching your local chamber of commerce
*Research local business associations
*Contact local tourist information centres
*Advertising with local papers and street press
*Submitting for regional voucher schemes

… and many others. There are a surprising number of local resources that you can get your hands on.

5. Spread the news to the search engines. Another essential for local SEO is to tell the search engines what you're aiming for. Registering a Google Places page is a great start, and you can talk to our experts at SEO Consult about what to do.

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