How to be a Professional Networker - By: Louised

Business networking is extremely important because it is what gets the business known. It is what gets the word out on what a business is all about, what products it sells and what services it offers. One could almost refer to business networking as “word of mouth advertising”.

Business networking is based on the principle of six degrees of separation, and it really works for anyone who takes the time to get involved. People are always looking for the better deal, the better business to go through for the kind of product or service they need and they are always looking for a new business that they can do repeat business with in the future.

Sometimes they find it by searching the internet or the advertisements posted around them, but more often than not their interest in other businesses are peaked through communication with another person.

Let’s say someone is looking for a professional graphic designer that does decent work and charges a fair fee. Chances are they will go through their network and ask other individuals if they know of a good graphic designer. One of them then replies back to the one who inquired and refers someone who they, themselves, may have personally dealt with in the past. Six degrees of separation is easily obtainable, more so if one puts the effort into building a larger business network. The bigger the network, the better chance there is of someone, who is somehow connected to the first person in the network, getting in touch with the first person.

The main idea of six degrees of separation is that everyone in the world is separated by an average of six degrees. So, looking at it on a smaller scale, if a person has five people in their network and those five people have five other people, that means that there are as much as 25 people who might be referred to you for your services and/or products. This alone should give a clear indication of how business networking can help to expand any business.

The more people on the list of a person’s business network (the more business contacts the person has), the more people there are who might see the profile or be referred to the first person for their business. Just think; if a person’s list has 25 people on it and each of the 25 individuals have an average of 25 people on each of their lists, that’s already showing about 625 other people what the first person’s business offers. That’s not including the contacts of those indirectly connected to the first person through those other 625 individuals.

There is little that will stop a business from expanding if a person is willing to get involved in business networking, and do it right.

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