How to Write a Good Press Release - By: AshaInfotech

Okay, so you know what a press release is. But do you know how to draft one? Writing a press release is an art, and like all other arts, calls for adequate practice. Well written press releases can garner you more publicity than some extensive advertisement.

Let us begin with the beginning. The headline of a press release is of paramount importance since it tells us what the press release is all about. It should be effective enough to rivet the attention of the journalists. Thus, the content writer should take extra care to write it from a journalistic point of view. A headline generally should bring the most significant or the shocking release to the attention of the readers. The easiest way to phrase an effective press release headline is to pick out on the most important keywords in your press release. A keyword rich headline not only helps journalists get an idea of the content of the press release but also induces a higher search engine ranking when published online. Headlines are written in bold and are usually larger than the remaining text featured in the press release. The words 'For immediate release' should be printed in the top left hand margin of a press release.

Press releases are usually authored in the format of a news story. The content writer should start with the date and the city where the press release is generated. You can omit the name of the city if it tends to be confusing. For instance, a press release written in London about the events in the company's Manchester division can turn out to be confusing.

The first sentence of the press release should arrest the attention of the reader and convey the message. The following sentences should elaborate on the lead. Crisp is the word that best describes the body of a press release. The content writer should avoid using drawn out sentences and paragraphs. In most cases, the press release can be summed up in one paragraph. Well written press releases are usually no longer than a page.

Your press release should convey the 5W'S and 1 H, that is, it should answer questions like why, what, when, who, where and how. The more newsworthy your press release is, the greater is its chances of featuring in a newspaper.

Newsworthy press releases have journalists looking for more information. Well written press releases feature a 'media contact information' section. This section should include the name of your company, the office address and the name and contact details of the media relations officer of your company.

As per journalistic standard, the content writer authoring the press release is required to end the press release with three

About the Author

For more information on written press releases, you can visit us at http://www.simplycreativecontent.com

Article Directory Source: http://www.articlerich.com/profile/AshaInfotech/210582

Additional Articles From - Home | Writing & speaking | Press releases