How to Throw Money Away With Your Headline - By: Ken Trueman

You sales page needs to be good, okay, that's no big deal I
suppose.... think again. Your eBook may be the best deal
since sliced bread but you won't sell one copy unless your
sales page is very good.

What makes a good sales page ?
Well, take it one step at a time is good advice which I can
recommend, once you get started the rest should follow.
The Headline then will be at the very top of your page and
will either make or break the sales page.

Your Headline is the thing that will make your visitors read
on and, hopefully, with the inclusion of sub-headers,
bullets, guarantee and (if you can get them) testimonials,
arrive at the order button at the bottom of your sales page.

Headlines are the critical start to any sales page, they
need to perform one or all of the following functions.
* Grab attention.
* Promise to solve a problem.
* Ask a question.
* Identify a problem.

Consider the following;
" Buy Watsons Chocolate Now"
"Find Out How to Improve Your Health and Diet With Watsons
Chocolate"
"You Really Can Eat Chocolate and Stay Slim with Watsons"
"Watsons Chocolate Gave Me a Real Boost and Helped Me
Prepare Properly"
Remember though that all the above statements need to be
"proved" with examples in the next stage of your sales page.
I reeled the Headlines above off the top of my head, in
reality when I write a Headline for one of my own products
it may take me a week or so to write something I like, I
don't touch the sales page until I am happy with the
Headline, everything just follows it so no sales page
writing can commence until the Headline is written.

I know nothing about chocolate but I could prove any of the
above statements with a little research. The point here is
that you see the difference between the first Headline and
the others. Many other variables come into play too, use of
bold text, highlighted text and the different fonts can all
make a substantial difference to your Headline.

For instance THE Headline font of the moment is Impact and
very good it is too for this purpose, the name of the font
says it all.

Bold text should be used to highlight WORDS which you
want to stand out, try not to make the whole Headline bold.
If you do want to use bold text all the way through use,
underline and a text highlight color too, just pick and
choose where you need to put each individual element to make
the text stand out for you.
The use of, what I call, action words will also make an
impact on your visitors, action words are generally nouns or
verbs, a few examples are shown here;

* How, Imagine, Improve, Solved, etc.
Of course statements can make this much easier for you.
You can include several action words in a statement and
combine them with other action words to grab the attention
of your visitors. What about the ones below.

* Don't Like putting on weight? ...Follow This Proven Step
by Step System And Learn How To Lose Weight and Eat
Chocolate.

* If your craving Is Causing You Too Much Pain, Watsons
Chocolate Can Show You The Way.

* Can't Take putting on weight? ...Follow This Proven Step
by Step System And Learn How Watsons Chocolate Can Help.

* Throw Out All Those Over Priced Diet Products. Give Me
just 3 Minutes and l'll show You how to Improve Your Figure
and Eat Chocolate.

See how the action words and sentences are strung together
to form a dynamic Headline, you don't have to keep the
Headline short either, far better to make a telling dynamic
statement using three or even four lines of text rather then
try to squeeze what you want to say into one simple sentence
and fail to make an impact. In fact the recommended length
of Headlines is three to four lines.

I hope this Article helped. Best from
Ken Trueman.

About the Author

Ken Trueman writes and produces professional secure eBooks and is an expert on utilizing free Software to accomplish this. Want to learn more about how to write your own eBooks? Claim Ken's popular free 7 day mini series, "How and why you should write your own product"available at: http://www.pdfebooksrevealed.com

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