How to Simply and Easily Improve Your Sales Copy - By: Jason Drohn

If you want to make your sales copy better, you need to put forth some real effort and make sure that each of the individual portions of your sales copy are balanced and compliment each other. It isn't as simple as changing just one or two things; you need to do more than that. In this article we will explore some of the techniques that you can use to improve the overall quality of your copy.

Put Some Humor In There: Have you ever read sales copy that reads and feels quite a bit like a dry corporate sales pitch that is infused with too much unnecessary jargon. You want to share information in your sales copy and get people to buy from you but you don't have to bore them to get that result. How you deliver your sales pitch to your target audience definitely matters. Remember, you do not want your readers to feel the same way about your copy that they do about a boring instruction manual; you can put some personality and humor in there where it is appropriate to do so. Doing this will ensure that your copy is more engaging and doesn't make the prospect feel bored when he/she reads it. An understanding tone with a touch of humor will turn your copy into a light hearted informative content that doesn't make it hard for the prospect to understand it in any way.

Use Everyday Language: Perhaps one of the best things you can do to improve the performance of your sales copy is to write it with a conversational tone. Ordinary people are going to read your sales copy--always remember that--and they want to find someone who is real. Corporate and professional tones are only going to be detrimental. Don't worry about your competitors here, be as authentic as you can. If you really want to find success you will find a voice that is all your own. Using too much of jargon in your sales copy will bring down your conversion rate, rather than increasing it. All of the points you bring up in your sales copy are going to be responded to seriously by your prospect and that is why you need to use as much simple language as you can.

Lead Them to Your Call to Action: So you've managed to take a potential buyer through all of your sales copy from your headline and everything after--what do you do now? Your job is still not done until you get your prospect to take action. If you want to make a sale or get a lead then you need to ask for it by leading them to the call to action. You have to, believe it or not, at the end of your sales copy (and a couple of times within it) actually ask the reader to take some sort of action--buy your product, submit their email address, whatever it is you want. This means that if your copy doesn't currently include a call to action, it is time to put one in there.

Finally: as you can see, getting the results you want from your sales copy takes a lot of little changes over time, not one big all at once change.

About the Author

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