How to Select the Most Powerful Word of Mouth Marketing SEO Book? - By: Asem Eltaher

Is search engine marketing book the right way to improve your ranking? In few words, yes it is.

It is an obvious fact that most of the people who are willing to buy something online usually use Google to find their potential providers. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.

In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.

Therefore, it is worthwhile to devote a huge time and energy to do search engine ranking optimization using ethical techniques to achieve good position on Google's first page.

To this goal, you need to target a good company that offers a well explained and an outstanding search engine marketing book.

And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.

1. Check their achievements.

It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google's first page for certain keywords, they buy from him.

Stop! Do not hurry and be impressed by an achievement if it does not worth to do. Check first how much these keywords are competitive.

It is not that hard to get the first position of Google's first page, if this keyword is targeted only by few hundreds websites.

To check this properly, insert their target keywords between quotes in Google and see how many other websites are targeting this keyword. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.

2. Never forget to check their page rank on Google.

You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?

So, never overlook to see their page rank as it is really not unusual to see people online who market themselves as experts with websites that have 0 page rank.

Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.

However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.

3. Do not forget to see when they registered their domain.

We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.

Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.

From my years of experience in dealing with search engine optimization (SEO) consulting, I would say if a company is there for 3-5 years, then it is worthwhile to pass this check.

4. Check their customer service.

This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.

I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.

A nice trick is to write to them asking some serious and critic questions and see how and when they will reply you.

A typical needed time by most respected companies to answer the emails is 24-48 hours.

5. Check other minor factors.

The check list from 1 to 4 is the most significant factors from my point of view. However, there are still some other minor factors that should not be overlooked:

- Have a look about the internal structure of the website and how the inner pages are linked.

An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.

- Do they offer a blog where each customer can stop by and drop a question or a comment?

In case yes, it would be counted as a positive credit for this company. Check this blog to see what others say and what the reply of this consultant is.

- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?

Outstanding authors of search engine marketing books have never something to hide. Any way, it should be possible to get at least the table of contents for free.

- Be careful if they tell you that they can "guarantee" a certain position on Google's first page.

You can get a position on Google's first page but no guarantee that you can keep the same position as Google's algorithms are frequently changed and you have to keep yourself up-to-date.

Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:

- Avoid black-hat SEO training: Do not even think to cheat Google.

- Building back links using free link exchange submission sites is a good idea.

- It is a wise idea to consider all these absolutely free to submit search engines and web directories.

Consider the check-list written above to be able to target the best word of mouth marketing SEO book.

About the Author

Have you ever heard of that ex-body guard who owns the best local search engine marketing consultant position? You really can not afford to loose the chance to reveal his lazy ways to finally see your website on Google's first page. Hurry now to discover his search engine marketing book.

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