How to Manage a Successful Fundraiser - Part 1 - By: Scott Nail

Key #1 - Be Committed!!

The first key to success is all about the mindset of the staff and volunteers who fuel the fundraising effort. The most important traits are knowledge, belief, enthusiasm and dedication.

Knowledge is Empowering

The first step to a successful fundraising campaign is the most basic. You have to know why you are raising money to begin with. This is especially true when raising money for youth groups. Some teens will immediately make the connection to raising the money and the mission of your group. Others need to be guided through this process.

Belief is Inspiring

Belief goes beyond knowledge to the heart. Your sense of belief may be more personal. Maybe you or one of your family members is affected by the cause. Whatever your motivation, a sense of belief is incredibly inspiring. It will help you as an individual fundraiser, and you will inspire others to feel the same.

Enthusiasm is Contagious

“The real secret of success is enthusiasm.” -Walter Chrysler

Enthusiasm is the physical expression of a heartfelt passion. It is expressed in the tone of someone’s voice, the words they speak and facial expressions. Your level of enthusiasm is an essential ingredient to convincing others to support the cause. When a supporter of a non-profit group is excited about the cause, it creates a positive impression. When the fundraiser is enthusiastic, more donations will follow. And when volunteers are enthusiastic, it is contagious to everyone they meet!

Dedication

While knowledge, belief and enthusiasm are important, the final element that will help you become a great fundraiser is dedication. A truly dedicated fundraiser will be committed in both thought and action.

Being committed in thought begins with knowledge and belief as we discussed earlier. Maintaining a positive mental attitude about the mission and the nonprofit organization itself is important. This positive mindset will be demonstrated in the conversations one has about the cause or group, and an encouraging and enthusiastic demeanor. However, being committed in thoughts is not enough.

Being committed in action to a fundraising program means accepting responsibility and following through on what has been promised. The actual amount of involvement will vary depending on the ability and desire of the individual. For example, a committee chair will have much more responsibility than a volunteer who is not part of the organizing committee. A general member may fulfill their commitment by attending the fundraiser, selling tickets, or volunteering for one hour.

About the Author

The Metro Cash Card is a Detroit based fundraising company, utilizing social Media for optimal results. For more information about how we can help you reach your fundraising goals, visit http://www.themetrocashcard.com or for more helpful articles visit http://www.themetrocashcard.com/dollars-and-sense

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