How to Go Green in Brochure Printing - By: Allan Michael Taylor

Brochure printing is one of the most reliable staples in marketing. Consumers don't want to avail of products or services from an unknown company, and giving out brochures and other printed materials is a tried and tested way to establish reputation and at the same time introduce the business' latest offerings.

Needless to say, brochure printing also takes a significant portion in the marketing budget's pie. It's just appropriate then to practice cost-saving printing activities to maximize the worth of your capital. Following a green commitment can help you pull this off. Through engaging in green-oriented recommendations, you will not only be an agent for a better world, you will also afford lower printing expenses.

1. Do the Combo.

Aside from informing your prospect clients the products or services you can provide them and sending the implied message that they should choose you over all others, your brochure can serve many other functions, such as announcing a sale, providing how-to information, giving tips, and many others. This way you will cut down the use of paper, and basically hit two to five birds with one stone. Doing this will inform your prospective customers better about the company, not mentioning that it will encourage them to keep the brochures and even refer and pass it on to other people.

2. Think of ink.

Digital printing is highly recommended because the inks it utilizes are safe, non-toxic, and of course, environment-friendly. In designing your brochures, think of how you can conserve ink as much possible—without sacrificing creativity. Decide which designs can suffice using black and white, and which ones really need to be in full color. It goes without saying that reducing your use of ink will spare you significant money from cartridge refills.

3. Shrink the paper.

There is no rule that says brochures should be A4. Don't let your brochure printing strategies be considered as mediocre. If you can reduce the paper size of your material, do it. Avoid wasting paper. Design and experiment in shapes and layouts. Make them heart-shaped, ball-shaped, or what-have-you, in accordance to the product or service you're offering. Use your imagination as you attempt to conserve paper and you'll come up with above average results.

4. Know the bleach.

Green brochure printing has a lot to do with your choice of paper. Today knowing that a paper comes from recycled fiber is not enough. You should also check that the bleaching process it underwent is environment-friendly. Bleaching, if you're not aware, is what makes the paper white, smooth and shiny. The traditional bleaching ingredient that papers use—elemental chlorine—has been proven detrimental and should be avoided at all cost. In choosing a brand it would be wise to check the Forest Stewardship Council or FSC and the Chlorine Free Product Association or CFPA logo, as these marks officially prove that the paper is bleached in an ECF or elemental chlorine-free process—safe both to health and the environment.

5. Partner with an equally-green company.

If you hire an external company for your brochure printing, make sure that it is also an advocate of the green philosophy. It should be committed in pushing environment-friendly alternatives, performing energy-conserving operations, and recycling waste papers.

About the Author

Lawrence Reaves is a freelance writer. Check out Conquest for all your cheap printing and sustainable green printing needs. Lawrence writes about many niches including design and printing.

Article Directory Source: http://www.articlerich.com/profile/Allan-Michael-Taylor/45501

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