How to Choose Promotional Pens - By: AminRamjee

Okay, so you have decided that you are going to buy your customers promotional pens and give them away as part of a sale. Each pen has your company name and logo on it, so as each customer takes a pen, they are going to see your company name and logo. Seeing your company name and logo over and over will do the following:

1. Help your customer remember your company name and logo.

2. Your customer will keep seeing the company name and logo and therefore develop brand awareness.

3. Your customer will think of you when they need something you sell.

So, how do you choose promotional pens for your customers? You want to choose right because the better the pen you choose, the more likely your customer will use the pen over and over. So, do the following:

1. Ensure that you buy plenty of pens from the supplier. The important thing here is that you want to buy plenty of pens because the more you buy, the better the chance that the customer will get a pen they want. If you just give away blue pens, what do you do when you have a bunch of people who want red pens?

2. Once you have chosen the pen colors and styles, you need to make sure that you put your company name and logo on it. Now, remember that you have to ensure that you put enough of you company name and logo on it without making everything scrunched together on the promotional pen. You want your customer name and logo to be completely clear on the pen. If it is not clear, then the customer is not going to notice it and that will help you in the least.

Now that you have created a great set of pens for your customers, you can give your customers the pens when they come in. Each time the customers come in, hand them a pen and thank them for their business. Now, they will not only feel as though they are appreciated but the customers will start to become loyal and a loyal customer is a customer who will keep coming in. Many studies show that loyal customers are worth as many as 10 regular customers. A loyal customer may spend $10 each visit, but in a few visits they spend more than non-loyal customers.

About the Author

DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from beer mugs and champagne flutes to tote bags and pens.

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