How to Calculate Your Cost Per Lead Formulation - By: Walter Rooney

There are two ways to
acquire internet traffic: organic and
paid. Paid traffic such as PPC is
immediate, BUT the drawback is
that... well it will cost you money. Lots of
online marketers (myself included
at one time) shied away from it
completely due to that. But imagine if you were able to earn money while
building your mailing list concurrently, does
that appeal to you?

Email marketing ought to
be an important keystone of your online marketing
strategy. Marketing via email enables you to
harness prospects as they turn up at your web site so that you can both
stay in touch and develop a relationship
with that person but also so
that you will be able to send them through your
autoresponder powered sales channel.

Ideally every single
person who visits your site would
both enroll in your mailing list and
furthermore buy all the things which
you would suggest to them. We exist in reality, though, so it is essential to have the ability to calculate your cost per lead as it
relates to your newsletter so I am going to present a cost per lead formula for
figuring just that.

This number is substantial for a variety of reasons; perhaps
most significantly because in
calculating how much your new list's subscribers
are worth in relation to your autoresponder, you can
compute your Adwords campaign's budget
correspondingly in such so
you know
that you'll still be making a profit
whilst bringing in valuable
web traffic. This in effect means that you can
very easily develop your email list
automatically without intervention using PPC while concurrently making money.

The cost per lead formula specifically works first by making use of Google Analytics to set an objective for a given period
of time, for example over the span of 1 month, in regards to each and
every time somebody clicks on a
"subscribe" button for your email list after
giving their e-mail address
someplace on your site. By comparing this to
the full quantity of site
visitors which you received in that month's
span, this lets you know the
percentage of what number of
people are joining versus plainly going
to your web site without signing up.

Note that this figure can always be
improved with the ongoing split testing
of your images/copy, what incentive that you are
advertising to give them in exchange for their
e-mail address, and how you offer that sign up button to your visitors
no matter if it be through a
lightbox pop up, a sign up widget, etc.

Once you distinguish the
percent of list sign ups
that you are earning, work
out your average earnings per
subscriber after they have een sent
through your sales funnel completely.

About the Author

To learn how to do this, check out my complete tutorial on calculating your cost per lead.

Article Directory Source: http://www.articlerich.com/profile/Walter-Rooney/210472

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